Assistant Vice President, Subject Matter Expert, Go-to-Market (GTM) Playbook

Design the GTM Playbook:

Develop a comprehensive, modular GTM playbook tailored to mid-market organizations (<$10 billion revenue).

Incorporate detailed workflows, sales processes, and step-by-step guides for prospecting, lead qualification, engagement, and closing deals.

Ensure the playbook reflects best practices for identifying key personas, crafting value propositions, and navigating client pain points.

Standardize Sales Processes:

Define clear sales stages, decision points, and success metrics to guide the sales team throughout the funnel.

Build tools and templates (e.g., outreach scripts, objection handling frameworks, pitch decks) that are easy for the sales team to adopt.

Collaborate with Key Stakeholders:

Work closely with sales leaders, marketing, and product teams to ensure GTM strategies align with organizational goals.

Partner with data and analytics teams to embed insights into the playbook and continually refine its effectiveness.

Enable the Sales Organization:

Provide training and onboarding for sales teams on how to use the GTM playbook effectively.