Assistant Marketing Manager – Paid Performance
IndiaMART
3 - 5 years
Noida
Posted: 24/06/2025
Job Description
This role demands full ownership of performance campaigns across Google and Meta platforms, with a focus on lead acquisition, user funnel optimization, and category-specific traffic growth.
3 - 5 years
-B.Tech/B.E
End-to-end management of ad campaigns across Google Search, Display, YouTube, Facebook & Instagram
Budget allocation, bid management, and daily performance optimization
Collaborate with content, category, and design teams for impactful creatives
Analyze conversion paths and optimize based on GA4, GTM, and heatmaps
Scale campaigns while reducing CPL and increasing ROAS
Google Ads , Meta Ads , Google Search , Paid Marketing Campaign
Required Skills:
3–5 years of experience in Google & Meta Ads campaign management
Strong analytical skills and problem-solving abilities
Knowledge of keyword match types, quality score, bidding strategy, and creative testing
Working knowledge of Looker Studio, Excel formulas, and funnel analysis
Preferred Skills:
Experience in B2B/marketplace or lead-generation campaigns
Tools: Google Ads Editor, Meta Business Suite, Google Tag Manager
About Company
IndiaMART is India’s largest online B2B marketplace, connecting buyers with suppliers across a wide range of industries. Founded in 1999, it enables small and medium businesses (SMBs) to showcase their products and services to a vast audience, facilitating trade and growth. The platform offers a convenient, digital-first approach to sourcing, allowing businesses to discover new suppliers, compare prices, and manage inquiries efficiently.
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