Assistant Manager – Solutions Marketing, Insurance
Genpact
5 - 10 years
Mumbai
Posted: 03/09/2024
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Job Description
Responsibilities
• Company and solution positioning and value proposition: develop clear and compelling positioning and messaging for the company and its solutions with target audiences
• Market research and competitive analysis: Conduct market research on customer needs, pain points, and trends within the industry; conduct competitive analysis to understand the strengths and weaknesses of competing solutions and inform differentiation strategies
• Go-to-Market strategy: create and deliver go-to-market plans for new solutions, including identifying target audience and marketing channels
• Sales enablement: provide sales teams with the marketing resources (including sales decks, battle cards) they need to effectively position solutions to prospective clients
• Content development and performance optimization: aid in the production and promotion of marketing collateral to educate prospects and customers about Genpact and its offerings; monitor the performance of marketing initiatives, analyzing results, and making data-driven decisions to optimize future efforts
• Cross-functional Collaboration: collaborate with product management, sales, marketing, and other teams to ensure alignment on messaging, positioning, and go-to-market strategies
About Company
Genpact is a global professional services firm delivering digital transformation by putting digital and data to work to create competitive advantage.
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