Assistant Manager

We Are Hiring Assistant Manager (Paid Marketing)

SGT University is looking for a performance-driven Assistant Manager (Paid Marketing) to support lead generation campaigns across Google Ads, Meta Ads, and YouTube. This role demands strong analytical skills, daily campaign monitoring, and hands-on experience in performance marketing for high-quality lead generation.

Key Responsibilities

1. Campaign Management & Optimization

• Execute and manage campaigns across Google Search, Display, YouTube, Performance Max, and Meta Ads
• Optimize campaigns daily for CTR, CPC, CPL, and conversion rates
• Implement negative keywords, audience targeting, and creative testing
• Manage budgets efficiently and ensure controlled spend
• Build and optimize remarketing and lookalike audiences

2. Tracking & Lead Flow Management

• Maintain proper UTM structures and campaign naming conventions
• Validate tracking via GA4, Google Tag Manager, and Meta Pixel
• Monitor lead flow in LeadSquared CRM and resolve discrepancies
• Ensure accurate campaign attribution and zero lead loss

3. Creative & Landing Page Optimization

• Coordinate with design teams for creatives, banners, and videos
• Review landing pages for speed, UX, and mobile responsiveness
• Support A/B testing for ads and landing pages

4. Reporting & Insights

• Share daily reports on spends, leads, CPL, CTR, and insights
• Maintain weekly dashboards and analyze performance trends
• Identify optimization opportunities across programs and regions
• Track funnel performance (Lead Call Application)

5. Cross-Functional Collaboration

• Work closely with Admissions teams for lead quality feedback
• Coordinate with SEO, Web, and CRM teams for funnel optimization
• Align campaigns with admissions goals, deadlines, and seat intake
• Support strategy and scaling decisions with the Performance Marketing Manager

Key Skills

• Google Ads, Meta Ads, YouTube Ads
• Paid Marketing & Performance Marketing
• PPC Campaign Optimization
• GA4, Google Tag Manager, Meta Pixel
• Lead Generation & Funnel Analysis
• A/B Testing & Analytics

Eligibility

• Any Graduate
• 5-8 years of hands-on experience in PPC / Performance Marketing

HR Department (Non-Teaching)

SGT University

(Shree Guru Gobind Singh Tricentenary University) Gurgaon-Badli Road, Budhera,

Gurugram, Haryana - 122505