Assistant Manager/ Manager: Digital Marketing & Communications, Emerging Markets

Digital Marketing & Communications:

Accord Corporate image building:

• Design and execute Accord Image Building activities like Amazing Accord series, APEX programs, etc to position Accord as a leading specialty-oriented company with global footprint.
• Design common EM-level VA pages to promote and enhance Accords image in private market

EM Capability deck:

• Design the EM Capability master deck, review and update the same every Quarter
• Design and maintain relevant EM presentation decks for Management-level meetings, CPHI, etc

External communications:

• Collaborate with Regions to drive uniform communication and central messaging across all online and social media handles of Accord EM
• Design and release Newsletters and Posters for all EM markets on specific themes:
• Cancer connect (3 issues pa), Psychiatry pearls (3 issues pa), Hypertension bytes (4 issues pa), Neurology Pain Updates (3 issues pa), Epilepsy Connect (2 issues pa)
• Onco Poster (7 issues pa), Non Onco Poster (12 issues pa)
• Posters celebrating specific days globally (related to Health)

Internal communications:

• Drive Quarterly Marketing Connect meetings between HO and Regions. Align the agenda in advance and follow-up post meeting for closure of key action points
• Design and release EM Connect newsletter capturing the latest and exciting happenings across all EM Markets (3 issues pa).

Designing & Agency coordination:

• Maintain a singular repository of all Promo materials across EM and extend to all countries for cross-learning and adaptation as relevant (VA pages, LBLs, etc)
• Be a single point of contact and drive execution for all One Studio related agency work for Accord EM
• Drive the development, execution and cadence of the Theme of the Year for Accord EM
• Support HO and Region teams in designing VA pages/ Launch plans/ Brand plans/ GTM plans