Assistant Manager

Designation: Senior Executive or Associate Manager, Creative Strategy

Qualifications:

• MBA/PGDM in Marketing, Advertising, or related field from a reputed institute.
• 24 years of experience in digital media ecosystems (preferably in an agency strategy role is welcomed).
• Ability to pull and consolidate data from multiple sources and tools.
• Experience in analysing reports, mapping digital audience behaviour, and deriving data led insights.
• Skilled in PPTs and Excel.
• Strong presentation and communication skills.
• Good interpersonal skills with exposure to client management.

Key Responsibilities:

1. Conduct research

• Conduct category and competitor research to identify opportunities, threats, and trends.
• Analyse large data sets from multiple sources to map digital behaviour, campaign performance, and category insights.

1. Support in developing strategies

• Partner with clients to understand business goals and align strategy accordingly.
• Support managers on presentations, pitches, and day-to-day strategy deliverables.
• Work with creative, design, tech, and media teams to drive campaign execution.

1. Monitor and analyse the performance of brand initiatives, campaigns, and KPIs, providing insights and recommendations for optimization.