Assistant Manager - HoReCa Sales

Position Title: Assistant Manager HoReCa

Department: Institutional Sales

Location: Mumbai HQ

Reporting To: Senior Manager

Direct Reports: NA

Objective of the Role

Responsible for primary and secondary sales development. Drive market share growth, achieve or exceed assigned sales targets, resolve market-related issues, and strengthen brand presence in the HoReCa segment.

Key Responsibilities

• Generate quality leads for HoReCa end customers through cold calling.
• Nurture leads and drive active engagement with prospects to generate business for melamine products.
• Deliver presentations to HoReCa customers including star-rated hotels, restaurants, cafs, and caterers.
• Work closely with Chefs and F&B Managers to understand client needs, recommend appropriate products, and ensure product indents/recommendations at respective accounts.
• Collaborate with Purchase Managers and other key decision-makers of HoReCa clients for revenue generation.
• Achieve budgeted revenue plans of multi-brand Direct HoReCa dealers by ensuring 100% fill rate at respective dealers for Treo / Procook / Opalware / Milton.
• Provide regular updates on competitor products, launches, margins, and market activities.
• Resolve HoReCa end-customer and channel issues; troubleshoot market problems and handle product complaints.
• Manage receivables for primary sales pertaining to Direct HoReCa channel and HoReCa distributors.
• Onboard new dealers and distributors for the HoReCa segment and drive expansion across the entire West region.

Competencies / Skills

Technical Skills:

• Experience in handling HoReCa channels
• Proficiency in MS Excel and MS PowerPoint
• Excellent written and verbal communication skills
• Strong analytical skills
• Excellent negotiation skills

Behavioural Skills:

• Strong persuasion, selling, and interpersonal skills
• Adaptability and flexibility
• Self-driven, motivated, and target-oriented
• Resilient with the ability to deal with failures
• Ability to work under pressure
• Attention to detail and ability to work with minimal supervision
• Strong business acumen with a flair for sales

Qualification

MBA / Postgraduate / Smart Graduate in any field

Experience

Minimum 6+ years of relevant experience in a related industry and job profile