Assistant Manager Brand Research & Insights - Government & Public Services (GPS) Marketing
Description
Looking for a market intelligence professional, with knowledge of primary and secondary marketing research methodologies and tools and demonstrated experience in competitive and landscape analyses. An individual who can act as an information liaison for marketing leaders by thoroughly investigating the business landscape and developing meaningful, insights that enable leaders to stay abreast of emerging trends and devise research-driven B2B marketing campaigns.
Key skills and professional experience
Overall, 6+ years experience with at least 5 years of relevant quantitative/qualitative market research experience
Use quantitative and qualitative research to analyze business competitors and make business-driven decisions regarding B2B market positioning
Facilitate quantitative and qualitative research to surface insights and inform marketing strategies and campaigns
Build relationships, share new ideas, and work with teams. Someone who has a flair for marketing research is open to learning, and can quickly adapt to changing business requirements
Exhibit ability to analyze, organize, and present information in a structured manner with clear observations and actionable recommendations
Strong client and project management skills with proven experience in providing advice to senior executives
Contribute to the development and continuous improvement of research processes, tools, templates, and the team
Have responsibility across multiple, concurrent projects. Adjust to shifting priorities, and stringent deadlines, to prioritize and accomplish tasks
Market intelligence, research, analysis, and insights
Sound knowledge of professional services marketing, digital platforms, and secondary research skills
Exposure to specific marketing and media monitoring tools such as Sprinklr, SemRush, BrightEdge, and QUID
Strong reviewing skills and attention to detail. Derive strategic insights and help the management to make effective decisions
Good understanding of social media platforms Facebook, X, LinkedIn, etc.
Provide key management reports and analyses to support practice development strategy and management decisions
Work on projects related to competitive and market intelligence, persona research, share of voice reports, social profile audits, etc.
Must have skills and experience:
Experience and ability to work with US-based marketing and business professionals
Ability to understand the big picture and deliver as per the expectations with limited guidance
Advanced knowledge of MS Office platforms, especially Tableau, Excel, and PowerPoint
Excellent verbal and written communication skills in English
Excellent team player with experience working in virtual teams
The team
The Government and Public Services (GPS) team provides solutions to support market positioning and acquisition activities, maximizing Deloittes revenue, relationships, and reputation in the Government marketplace. The USI Market Intelligence team supports Strategic Marketers in developing and implementing business-wide marketing strategies. The team provides a wide range of services, which help the Marketers and Partners, Principals, and Directors (PPDs) expand client relationships and build Deloittes presence and reputation in the market. It develops research-based insights through company and executive profiles, persona research, share of voice, research material, competitive intelligence, and marketing brochures to equip leadership teams drive strategic initiatives and win business for the firm.
Qualifications and Experience
6+ years of professional experience in market research, competitive and market intelligence
Any Graduate Degree and MBA (full-time with marketing specialization preferred)
Location & Timings
Location: Hyderabad
Timings: 2 PM - 11 PM
How youll grow
At Deloitte, weve invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunitiesincluding exposure to leaders, sponsors, coaches, and challenging assignmentsto help accelerate their careers along the way. No two people learn in the same way. So, we provide a range of resources including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices is an extension of the Deloitte University (DU) in Westlake, Texas, and represents a tangible symbol of our commitment to our peoples growth and development. Explore DU: The Leadership Center in India
Benefits
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
Deloittes culture
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture that is inclusive, invites authenticity, leverages our diversity, and where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
About Company
Deloitte is a global professional services firm that provides a wide range of services, including audit and assurance, consulting, tax, risk management, and financial advisory. With a presence in over 150 countries and a network of member firms, Deloitte serves clients across various industries, helping them solve complex business challenges, improve operations, and innovate. Known for its expertise in management consulting, technology solutions, and strategy, Deloitte is one of the Big Four accounting firms and is recognized for its commitment to quality, integrity, and making an impact in the marketplace.
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