Assistant Manager

Genpact

5 - 10 years

Bengaluru

Posted: 21/05/2025

Job Description

Responsibilities

  • Build, test and deploy marketing and email campaigns including personalization and dynamic content across different Marketing Cloud Studios

  • Develop email templates, which will include coding of emails using HTML, CSS and AMPscript

  • Create different Data extensionsand associate them to different campaigns

  • Design and configure journeys using activities within the Journey Builder to deliver multi-touchpoint campaigns post thorough testing.

  • Develop end-to-end solutions for complex campaigns(with potential optimization testing) to deliver personalized customer communications (social & email)

  • Use automation studio for performing actions such as imports, extracts and SQL query activities.

  • Develop and deploy A/B testing strategies to roll out the control version to be used in the final email campaign.

  • Respond to common business requirements and perform administrative functions within Marketing Cloud

  • Maintain best practices for Marketing Automation Platforms, including troubleshooting, naming conventions, list management, etc.

  • Provide troubleshooting / first line of support for stakeholders working on deliverables and encountering errors or technical issues with SFMC or Sales/Service Cloud platforms

Qualifications we seek in you!

About Company

Genpact is a global professional services firm that offers a wide range of digital transformation services and solutions. With a presence in over 30 countries, Genpact leverages its deep domain expertise in operations and analytics to help businesses transform their operations, improve efficiency, and enhance customer experience. The company combines digital technology, data science, and operational excellence to deliver business outcomes across various industries, including banking, insurance, manufacturing, and healthcare. Founded in 1997 as a subsidiary of GE, Genpact has grown into an independent, NYSE-listed company with a diverse workforce of over 90,000 employees globally.

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