Assistant Manager - Digital Marketing Specialist

Email Programs. Build, test and execute retention and acquisition campaigns based off Field Marketing and Marketing Communication Leader briefings. This Includes the creation of written content, data analysis, testing, performance reporting and create learnings for optimisation of future programs.

Marketing Automation Tools. Understanding of automation tools (Marketo preferable) to deliver data driven, timely and relevant engagement points. This includes the assistance in developing innovate new applications of the technology to support the marketing function.

Web. Assist in developing, creating and managing web content and analytics.

Customer Data. Maintain the integrity and effectiveness of database. Identify the best ways to reach, segment and leveraging customer data for more effective campaigns.

Asset Management. Marketing asset management including localisation of global content, collateral within the SFDC libraries and GE compliance approval systems.

Collateral. Assistance with the development and coordination of collateral/sales tools including design, production and distribution.

Vendors. Third party vendor management for print, design and logistics.

Scheduling. Development and maintenance of Program annual calendar.

Bachelors degree in marketing, Digital Marketing, Design, Communications

About Company

Genpact is a global professional services firm that offers a wide range of digital transformation services and solutions. With a presence in over 30 countries, Genpact leverages its deep domain expertise in operations and analytics to help businesses transform their operations, improve efficiency, and enhance customer experience. The company combines digital technology, data science, and operational excellence to deliver business outcomes across various industries, including banking, insurance, manufacturing, and healthcare. Founded in 1997 as a subsidiary of GE, Genpact has grown into an independent, NYSE-listed company with a diverse workforce of over 90,000 employees globally.