Assistant Manager - Digital Marketing Specialist

Great teamwork and ability to manage expectations from multiple groups.

Collaborative and hands on best practices of Marketo and SFDC

Must have excellent understanding on Lead Management, Lead Routing, Life-cycle Management

Must have strategic approach considering optimization and scalability in the technologies in Marketing industry

Work with team to review program requirements and identify areas of optimization, update progress on email marketing campaign and programs

Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goals

Must have experience with managing large sets of data. Maintaining good data health and quality

Maintain pulse of key performance metrics, dashboards and flag leadership when action is required

Manage Lead Quality, Lead Scoring and Lead Routing in Marketo

Assess ad hoc campaign requests and determine the best approach and team members to support.

Advise marketing operations functions on digital campaigns requirements necessary to perform desired output

Ensure that data findings are appropriately visualized in a way that will resonate with stakeholders and clearly highlight implications

About Company

Genpact is a global professional services firm that offers a wide range of digital transformation services and solutions. With a presence in over 30 countries, Genpact leverages its deep domain expertise in operations and analytics to help businesses transform their operations, improve efficiency, and enhance customer experience. The company combines digital technology, data science, and operational excellence to deliver business outcomes across various industries, including banking, insurance, manufacturing, and healthcare. Founded in 1997 as a subsidiary of GE, Genpact has grown into an independent, NYSE-listed company with a diverse workforce of over 90,000 employees globally.