Assistant Manager- CRM

Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear and Accessories, Beauty, and Luxury. It has a unique omnichannel marketplace model offering customers the convenience of quicker delivery (by shipping from store), easy pick-up and returns, across 1,200+ brands and 1,000 stores in 100+ Indian towns and cities.
At CLiQ: 

We obsess over customer delight.

We are out there to find an alternate way of doing e-commerce.

We carry an attitude to develop a culture of learning and continuous improvement, both for people and processes.

We believe in Uncomfortable Transparency.

We will always be respectful, empathetic, and caring about the well-being of our teams.

we encourage experiments and creativity in Technology.

We develop and use technology to enhance day-to-day life and have a positive impact on customers.

We encourage experiments and creativity in Technology.
We are committed to strengthening diversity, equity, and inclusion at the workplace through an enabling environment, supportive work-life policies for employees, and a culture that welcomes differences and creates a sense of belonging. We strive to create a work environment where all employees can develop and grow to achieve their full potential. We are an equal opportunity employer and are committed to maintaining respect and dignity for all"
The candidate will be a part of the Lifestyle CRM Team and will work closely with other functions such as Content, Creative & Category marketing team to ensure Campaign planning & execution with the goal of maximizing the overall Visits/Revenue for CRM.   

This position is critical from the overall perspective as the complete ownership of CRM Channel (Push/Email/WhatsApp/SMS) lies with the individual.  

  Campaign & Business Planning 

Responsible for Campaign planning at the channel & category level 

Creating a Monthly Marketing Calendar for CRM by sale/topical events & brand level. 

Managing budgets for the channel (channel level spend/coupon/SaaS Cost) and Revenue Forecasting basis that 

Coordinating with key functions like Category, Content & Creative team within the organization 

Drive initiatives to acquire new & repeat customers 

Category-wise sales analytics to identify trends & business insights 

Weekly/Monthly reporting to Internal Teams.
Basic Qualifications - 
1. MBApreferable 

2. E-commerce experience in CRM/Retention Marketing - for minimum of 2 years 

3. Ability to use data and metrics to make and support decisions 

4. Demonstrate organizational skills, flexibility, and ability to produce results in a fast-paced environment 

5. Strong bias for action and ability to prioritize with stakeholders 

6. Understanding and passion for e-commerce 

Must-Have Skills - 
1. Tool Knowledge - MoEngage/CleverTap/WebEngage/NetCore etc (Any SaaS platform for CRM) 

2. Adobe Analytics/Google Analytics 

3. Basic SQL 


The opportunities we have are perfect for highly motivated and talented candidates.

We are looking for candidates who have a strong passion for customers, a high level of comfort with uncomfortable transparency, and a keen sense of ownership and drive to deliver results.

So QUiQ - PiQ - CliQ  before the opportunity is missed.