Wipro’s Digital Operations and Platforms (DOP) is a leader in providing next generation technology to global enterprises. DOP combines core business knowledge with leading technologies such as digital, robotics process automation, cognitive technologies and analytics to offer powerful business intelligence that helps in improving business visibility, allowing business leaders to respond quickly to evolving market needs. DOP is among the largest and the highest growth businesses in Wipro with global delivery footprint that has created billions of dollars in value for clients and is widely recognized by industry experts and analysts.
This person will design, develop and execute marketing plans for DOP aligned to different LOBs. Success will be measured by execution of Marketing programs that lead to robust demand generation, impact the deals and establishing well-crafted Marketing programs for large deals. The person should be familiar with all the stages of the buying life-cycle and align marketing programs that drives momentum at various stages through a mix of awareness programs, thought leadership, digital and social media plans and through the leverage of ecosystem partners. This person will work closely with business stakeholders in developing marketing aligned to business objectives and outcomes.
Roles & Responsibilities:
This position is specifically responsible for the following:
- Developing and executing the marketing strategy designed to engage customers, analysts, media, ecosystem partners and other target segments.
- Working with both the business and a content marketing team to produce POVs, case studies, videos, solution collateral and other types of content.
- Drive event participation and execution ranging from webinars to roundtables to large industry events.
- Working with key partners to develop and execute joint marketing plans.
- Collaborating with other Wipro marketing teams, including GTM, partner, brand and service line teams to advance the marketing plan and business objectives.
Qualifications:
The successful candidate possesses the following:
- 6+ years of integrated marketing experience
- Experience with executing virtual and in-person events
- Interactions with industry analysts and participation in at least 5 benchmark reports
- Outstanding in Campaign Conceptualization and execution A passion for digital platforms and channels
- Self-directed and comfortable in highly demanding environments
- Strong project management skills and high attention to detail and quality deliverables
- Comfortable working in a highly matrixed, culturally diverse, globally distributed organization