Assistant Manager- Brand Solutions

Job Title: Brand Solutions Assistant Manager

Location: Mumbai

Experience: 5+ Years

Key Roles & Responsibilities

Brand Solutions & Revenue Enablement

• Responsible for brand solutions, branded content, and influencer initiatives across platforms.
• Conceptualize high-value, innovative ideas and translate them into compelling creative pitches to support new client acquisition and account growth.
• Partner closely with the Sales team to maximize revenue opportunities and build long-term brand relationships.
• Own solution crafting including pricing, inventory mapping, and value-driven brand integrations.

Client Strategy & Campaign Planning

• Collaborate with Sales and Client Partners to understand brand objectives, campaign goals, and signed-off deliverables.
• Develop customized strategies by leveraging insights, creative frameworks, and media planning.
• Write, develop, adapt, and present end-to-end Brand Solution and Media Plans to clients.

Content IPs & Campaign Execution

• Plan and execute annual, half-yearly, quarterly, and monthly branded content IPs.
• Work with editorial, video, influencer, Social and design teams to conceptualize and execute integrated advertising and content campaigns.
• Ensure brand messaging, creative execution, and timelines align with client expectations and business goals.

Cross-Functional Collaboration & Handover

• Manage client servicing end-to-end post deal closure, acting as the primary point of contact and ensuring timely, high-quality execution across all teams.
• Coordinate with internal teams to ensure smooth execution, production quality, and adherence to client specifications.
• Monitor ongoing campaigns and support optimization where required.

Market Awareness & Innovation

• Stay updated on industry trends, emerging formats, influencer ecosystems, and evolving advertising solutions.
• Apply market knowledge to develop innovative, scalable, and measurable content solutions.

Background & Experience

• Minimum 4-5 years of experience in Brand Solutions, Branded Content, or Content Strategy within a digital media, publishing, or agency environment.
• Strong understanding of brand objectives across multiple categories and key markets.
• Proven track record of delivering successful sponsored content IPs .
• Experience working with top-tier brands and creating high-quality content-led solutions.
• Sound knowledge of media metrics, performance measurement, and industry benchmarks.
• Excellent critical thinking, analytical, and problem-solving skills with a structured approach to solutioning.
• Strong communication and presentation skills, with the ability to influence internal teams and external stakeholders.