Assistant Manager – Brand & Communications (BTL Lead - West)

Objective:

Responsible for leading the BTL activities for the region and build a top-of-the-mind brand recall through BTL activities

Key Responsibilities

Map business requirements and prepare quarterly plans for BTL activities

Manage proper allocation of budgets, working closely with the internal stakeholders

Actively contribute in Strategic Corporate Initiatives identified by the Organization

Build and own a ROI framework for measurability of BTL interventions

Manage internal stakeholders expectations and deliver to agreed marketing objectives with effective BTL interventions

Proactively identify new innovative BTL mediums/activities and recommend actionable steps with consensus of relevant stakeholders

Seamlessly coordinate with, external agency & local/regional vendors to get best possible rates and ensure effective and timely execution

Support the sales teams in creating and ensuring impactful communication at POS while building brand awareness across the defined markets.

Coordinating with sales team for other region-specific marketing activities

Coordinate with designers both internally and externally in designing creative communication tools such as presentations, reports, speeches, info-kits, brochures, postcards, marketing collateral and create an effective feedback mechanisms

Liaise with Event management firms and ensure end to end solutions for product launches, etc

Vendor management Negotiate and build a reliable vendor base for various BTL requirements

Manage corporate events, celebrity shows, promotion activities and road shows as per requirement.

Oversee, own and Manage BTL agency for effective deployment of collaterals

Identify and grow a reliable vendor base for faster and effective roll out of quality BTL interventions

Preferred Educational Requirements:

MBA/PGDM [Advertising/Mass Communication]

Experience and skills:

Team players with strong communication skills and team building skills with at least 8 years+ experience and a 5 years experience in agency/similar role in marketing organizations.