Assistant Manager - Social Commerce

Role Overview

The Social Commerce Manager will be the digital face of Pluckk managing our brands presence across Instagram, LinkedIn, and other relevant platforms. You will ideate and execute high-engagement content, drive influencer collaborations, manage social-led events, and ensure Pluckk is authentically represented across digital touchpoints.

Key Responsibilities

• Social Media Ownership: Manage Pluckks Instagram, LinkedIn, and YouTubecovering content planning, creation, execution, trend-based formats, performance tracking, and monthly content calendars.
• Influencer & Community Building: Identify and collaborate with influencers, co-create content, run barter/paid campaigns, and grow a community around clean eating and wellness.
• Events & On-ground Activations: Plan and execute social-led events, creator meet-ups, pop-ups, and brand activations with partners, QSRs, corporates, and wellness groups.
• Platform Representation: Coordinate with marketplace partners (Amazon, Zepto, Swiggy, etc.) to maintain consistent brand presence and develop social-first content suited for Q-commerce and retail platforms.

Requirements

• Deep understanding of Instagram trends, reels, and platform algorithms
• Creative thinker with strong execution chops not afraid to get hands dirty
• Strong aesthetic sense and brand voice alignment
• Fluent with Canva/Photoshop and basic video editing apps preferred
• Bonus: Owns a social media page or side hustle with 5K+ followers

Critical Competencies for Success

• Strong social media marketing skills , with expertise in content creation, platform nuances, and performance-led execution.
• Experience in food, wellness, FMCG, or QSR brands , with the ability to turn product/nutritional insights into engaging content.
• High cultural and trend awareness , with a knack for spotting and leveraging emerging formats and viral content.
• Proactive creative self-starter , comfortable with ambiguity, fast-paced environments, and hands-on content creation.
• Influencer-style mindset , ideally with personal page growth experience and a deep understanding of audience building and creator communication.