Assistant Manager - Search (Google)

Role Overview -

The Assistant Manager Search (Google) will spearhead the planning, execution, optimization, and reporting of Google Search campaigns across Auburns client portfolio. The role is deeply performance-oriented, requiring exceptional expertise in Google Ads, sharp analytical ability, and a proactive problem-solving mindset.

Key Responsibilities :

1. Campaign Planning & Execution

• Develop well-structured Google Search strategies tailored to client objectives (lead gen, e-commerce, awareness).
• Conduct comprehensive keyword research, audience mapping, and competitor benchmarking.
• Build and manage Search campaigns, ad groups, ad copies, and extensions.
• Implement conversion tracking through Google Tag Manager (GTM) and GA4.

2. Performance Optimization

• Monitor campaign performance daily and optimize for CTR, CPC, CPA, conversions, and ROAS.
• Utilize data-led insights to refine bidding strategies and improve quality scores.
• Execute A/B tests for ads, keywords, and landing page pathways.
• Ensure correct budget pacing and campaign hygiene at all times.

3. Analytics, Insights & Reporting

• Build insightful performance reports (weekly/monthly/quarterly) with clear recommendations.
• Use GA4, Looker Studio, and internal dashboards to identify trends and opportunities.
• Provide strategic inputs to clients and internal teams to improve results.

4. Collaboration & Coordination

• Work closely with the Creative, Social, and Account Management teams for smoother execution.
• Align with the Manager Search on targets, projections, and campaign roadmaps.
• Participate in client meetings to present performance updates and strategic recommendations.

5. Tools & Platforms

• Google Ads (Search Campaigns, Brand campaigns, selective PMax support)
• Google Analytics 4 (GA4)
• Google Tag Manager
• Looker Studio
• Keyword research tools: Keyword Planner, SEMrush / Ahrefs (preferred)

Desired Skill Set & Experience

Technical Expertise

• 24 years of hands-on experience managing Google Search campaigns (agency experience preferred).
• Strong command over campaign structure, optimization logic, attribution, and measurement models.
• Experience with event tracking, conversion funnels, and performance metrics on GA4.

Soft Skills

• Strong analytical and logical thinking ability.
• High ownership, accountability, and performance-first mindset.
• Excellent communication skills for client and internal interactions.
• Ability to manage multiple campaigns and deadlines efficiently.

Educational Background

• Bachelors degree in Marketing, Business, Media, or related field.
• Google Ads Certification is a plus.

Key Performance Indicators (KPIs)

• Campaign efficiency (CTR, CVR, CPA, ROAS improvements).
• Accuracy of campaign execution and adherence to budgets.
• Quality of client communication and strategic inputs.
• Timeliness and clarity of reporting.
• Contribution to Auburns performance marketing excellence.