Assistant Manager - Digital Marketing

Responsibilities

Review the ads, keywords, and landing pages and check whether they are in alignment with the focus of the campaign
Handle, review, and perform daily account responsibilities associated with Google AdWords, Bing, and internal platforms for a variety of clients
Identify trends and insights to achieve CPL goal benchmarks set in paid search campaigns
Troubleshoot issues impacting campaign performance and communicate with the customer success manager to clarify and make recommendations accordingly
Monitor and administer proprietary dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals
Ensure that the assigned campaigns are reviewed within the set timeline of 30 days and achieve the set quality benchmark
Keep pace with search engine and PPC industry trends and developments
Maintaining and monitoring Larger keyword list, Negative Keyword Mining, Bids, and Budget and; diagnosing the root cause and coming up with solutions to improve campaign performance
Build rapport with stakeholders; Send across timely & appropriate communication to the onshore team