Assistant Manager - Brand Marketing

Developing and implementing innovative & creative marketing strategies to fit with the overall brand & marketing strategy redBus India

Planning, executing and tracking performance of marketing campaigns across digital, ATL and BTL media

Media Strategy and execution: Translate brand objectives into media strategy and go-to-market media plans. Execute and optimize media plans with the media agency (digital first thinking)

Conduct research on market trends, audiences and competitors, and end-to-end consumer journeys to drive engagements and conversions.

Work closely with external agencies, influencers and content creators for effective campaign execution and to drive brand visibility and engagement across platforms

Optimizing and analysing campaign execution spends in accordance with the expected revenue and the impact on media, brand and business metrics.

Execution Excellence: Work closely with the agency, revenue and brand lead to closely track, manage and report campaign performance. Measure and report performance with comprehensive pre, mid and post-campaign analysis and assess ROI wrt predefined KPIs

Ensuring quick turn-around on critical deliverables

Excellent negotiation skills with vendors to ensure quality, timely delivery and cost-control

Tracking all vendor invoices and payments (pending and delivered) 

Working with in house creative team to efficiently deliver artwork for collateral and campaign communication elements

Drive the marketing planning & calendar, and activations across ATL, BTL, PR and Digital

Collaborate effectively with many cross-functional stakeholders (Product, Supply etc) to ensure full support from relevant teams in executing strategy.