Assistant Manager, Marketing Analytics
Genpact
5 - 10 years
Bengaluru
Posted: 11/20/2024
Job Description
Responsibilities
Hands on Marketing Analytics operations including brand launch support, brand positioning, customer segmentation, patient analytics, market mix modeling, campaign effectiveness measurement, Omni Channel analysis and competitive analysis for pharmaceutical brands
Data-driven insights and make recommendations to measure and optimize salesforce promotion analysis using statistical techniques like, MMX, Test control analysis, Optimization, key driver analysis and communication with HCPs, as well as internal reporting with key partners such as sales and marketing leadership
Builds and models a culture of questioning and constructive challenge to foster openness and candid dialogue
Encourages accountability and responsibility that enables others to act with integrity
Hands on experience in commercial organization analyses including sales force sizing, alignment and call planning and targeting
Finding opportunities for improving salesforce internally and informing solutions to drive field impact
Hands on experience of using statistical / ML analysis for marketing operations like MMX, A/B testing, causal analysis, optimization etc.
Experience of leading client engagement for US based pharmaceutical clients
Experienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, LAAD, FIA, Formulary data, Prescriber Dynamics, Payer, Digital Interaction data, Veeva CRM, Call Activity data
Experience in R/Python/SAS and SQL, Excel
Familiarity with process set-up, quality critical metrics and operational issues / management
Knowledge of various therapeutic groups
Business analytics or sales operations in the biopharmaceutical or other healthcare industries
About Company
Genpact is a global professional services firm delivering digital transformation by putting digital and data to work to create competitive advantage.
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