Assistant General Manager

Company

A Hyderabad-based real estate development organization focused on building sustainable, eco-friendly residential communities . The company integrates thoughtful design, green infrastructure, and community-driven living to deliver distinctive urban lifestyle projects that balance modern comforts with nature and long-term environmental responsibility.

Job Overview

As AGM Marketing , you will lead and execute the organizations end-to-end marketing strategy across digital, offline, and experiential platforms . You will play a critical role in brand storytelling, demand generation, campaign execution, and partner engagement , ensuring strong alignment with the companys values and business objectives.

This role calls for a strategic thinker with a hands-on approach , capable of driving measurable outcomes while building a strong, purpose-led brand.

Key Responsibilities

1. Strategic Marketing Planning

• Design and implement integrated marketing strategies to build brand awareness, generate qualified leads, and support sales objectives
• Develop annual and quarterly marketing plans aligned with the organizations growth roadmap

2. Brand Positioning & Storytelling

• Strengthen the brand narrative around eco-habitat living and sustainable development
• Oversee content creation for websites, brochures, blogs, videos, social media, and PR, ensuring consistency in tone and messaging

3. Digital Marketing & Performance Management

• Lead digital initiatives across SEO, SEM, social media, email marketing, and performance analytics
• Monitor and optimize lead-generation campaigns on platforms such as Google Ads, Meta, and LinkedIn
• Collaborate closely with CRM and sales teams to improve lead nurturing and conversion efficiency

4. Campaign Management & Execution

• Plan and execute marketing campaigns for project launches, events, webinars, and experiential activations
• Coordinate with creative agencies, media partners, and internal stakeholders to manage timelines, budgets, and quality

5. Partner Marketing & Channel Support

• Develop marketing toolkits and collaterals to support channel partners
• Enable partner engagement through co-branded campaigns, events, communications, and incentive programs

6. Market Intelligence & Insights

• Analyse market trends, customer behavior, and competitive activity to inform marketing strategy
• Create dashboards and reports tracking campaign performance, lead quality, and ROI

7. Budget & Vendor Management

• Manage the marketing budget efficiently, ensuring optimal ROI
• Negotiate and manage vendors, media houses, and service providers to meet quality and delivery standards

8. Team Leadership

• Lead, mentor, and develop the marketing team, fostering creativity, ownership, and collaboration
• Build a learning-oriented, purpose-driven marketing culture aligned with the organizations mission