Assistant General Manager Marketing

AGM - Marketplace

This role is for a brand leader who can build, grow, and scale a category while standing tall as the face of marketing.

Brand Leadership:

• Own the brand positioning, architecture, tone of voice, and long-term brand equity
• Define and drive brand strategy aligned with business and category growth goals
• Be the custodian of brand consistency across all consumer touchpoints
• Act as the confident face of marketing internally and externally

Category & Growth Ownership:

• Own category growth strategy across awareness, consideration, conversion, and retention
• Work closely with business, product, and sales teams to drive topline growth
• Use consumer insights, data, and market trends to unlock new growth opportunities
• Balance brand building with performance and revenue outcomes

Marketing Strategy & Execution:

• Lead integrated marketing planning across digital, offline, retail, partnerships, and media
• Own campaign ideation, execution, and performance tracking
• Drive efficiency and effectiveness of marketing spends
• Ensure marketing supports both short-term sales and long-term brand health

Content, Social & Copy:

• Set the content and storytelling direction for the brand
• Oversee social media strategy, growth, and engagement
• Guide copywriting across campaigns, packaging, digital assets, and retail
• Ensure content is insight-led, differentiated, and conversion-focused

Packaging & Visual Identity:

• Own packaging strategy and execution for lenses and related products
• Ensure packaging drives shelf impact, clarity, and premium brand perception
• Work with design, product, and regulatory teams to deliver best-in-class packaging

Visual Merchandising & Retail Sense:

• Bring strong VM sensibility across stores, kiosks, and retail formats
• Own in-store communication, displays, and brand visibility
• Ensure consistent brand storytelling from online to offline

Leadership & Collaboration:

• Build, mentor, and lead high-performing brand and marketing teams
• Collaborate cross-functionally with business, product, retail, and supply teams
• Present marketing strategy and performance confidently to leadership

What We Are Looking For:

• 8 to 12+ years of experience in brand and marketing leadership roles
• Experience in consumer brands, health, lifestyle, FMCG, or D2C preferred
• Proven track record of growing a category or brand at scale

Capabilities

• Strong brand strategist with business mindset
• Deep understanding of core marketing fundamentals, not just content or social
• Excellent command over storytelling, copy, and creative judgment
• Strong growth orientation with comfort in data and performance metrics
• Sharp visual sense across packaging, VM, and consumer touchpoints

Personality & Mindset

• Confident decision-maker who can own outcomes
• Can represent marketing with authority and clarity
• Consumer-obsessed, commercially sharp, and execution-focused
• Comfortable operating in fast-paced, high-growth environments