Assistant General Manager

Role: A Dealer & Distributor Manager (AGM)

Job Description:

We are seeking an experienced and result-oriented professional (minimum 2 years of relevant experience) to expand our business by appointing dealers and distributors across assigned territories. The ideal candidate should possess a strong trade network, excellent relationship management skills, and a proven track record in channel development.

Key Responsibilities:

• Identify, appoint, and onboard new dealers and distributors in the assigned region.
• Leverage an existing trade network to accelerate market penetration.
• Develop and execute territory expansion strategies.
• Ensure alignment of dealers/distributors with company policies and business objectives.
• Drive primary and secondary sales through channel partners.
• Monitor distributor performance and ensure target achievement.
• Conduct regular market visits to strengthen relationships and gather market intelligence.
• Coordinate with internal teams (sales, marketing, logistics) for seamless operations.

Must Have:

• Prior experience in the mattress industry is required