Assistant Director- Brand Studio

Designation Assistant Director Brand Studio

Location - Mumbai, Lower Parel

About Us:

The Souled Store is a homegrown youth casual-wear brand started in 2013. We are one of Indias largest online merchandising platforms with licenses like Disney, Warner Bros; WWE, IPL, Viacom18 to name a few. Apart from selling products with themed designs such as superheroes, movies, TV shows, and cartoons, the brand also is at the forefront of the latest youth style and fashion trends. In addition to core men and women wear apparel categories, we have also expanded to new categories and introduced new product lines like activewear, supima products, innerwear, personal care products like perfumes etc. We have also launched footwear and kidswear recently. Although we are primarily an online brand, weve expanded in the offline retail space as well and have stores pan India. The Souled Store was born out of the idea of loving what you do, from the soul. We believe that people do their best work when they love what they do. There are too many Monday mornings and you cant go dreading every single one of them. Over the years, we have built a strong team of like-minded people that work smart, own their work, and think like leaders. If you identify with what we do and are interested in being a part of an aggressively growing brand, we would love to have you on Board!

Work Overview:

At The Souled Store, our content isnt background noise, its the main character. Were looking for an Assistant Director - Brand Studio to lead our brand shoots and head the video team. This role

is equal parts creative direction and post-production leadership. You should be someone who can command a set, shape a story, and own the final cut.

Key Responsibilities:

Direct brand shoots end-to-end: campaigns, product drops, IP launches, social films

Lead videographers, editors, and post-production workflows

Translate creative briefs into strong visual narratives and shot breakdowns

Drive on-set direction: framing, pacing, performance, mood

Oversee edits, give precise feedback, and elevate storytelling quality

Ensure consistency in tone, energy, and brand voice across all video content

Build efficient systems to deliver high-quality content at speed

Eligibility:

3-4 years of experience in brand shoots, production houses, or creative agencies

Proven experience leading/working closely with a video or post-production team

Strong hands-on understanding of video editing (Premiere Pro / Final Cut / similar tools)

Excellent sense of storytelling, rhythm, transitions, and visual grammar

Ability to thrive in a fast-paced, high-output environment

Experience with a fashion or lifestyle brand is a plus