Key Responsibilities :

Define and lead the overall brand strategy, communication architecture, and media roadmap in alignment with long-term business objectives.
Spearhead the planning and execution of integrated, multi-channel marketing initiatives to drive brand equity, market share, and revenue growth.
Own and manage relationships with creative, media, digital, and PR agencies setting direction, evaluating output, and ensuring strategic alignment and ROI.
Lead consumer insight generation through research, analytics, and market intelligence to identify growth opportunities and refine target segmentation.
Drive end-to-end creative strategy and campaign development, ensuring strong brand consistency and differentiated positioning across touchpoints.
Establish robust measurement frameworks; analyze campaign effectiveness, optimize spends, and present performance insights to leadership stakeholders.
Develop and implement region/campus-specific strategies while ensuring seamless integration with the overarching brand narrative.
Conceptualize and oversee large-scale brand activations and events, ensuring impactful execution and measurable engagement outcomes.
Collaborate cross-functionally with sales, product, and leadership teams to ensure marketing initiatives support broader organizational priorities.

Key Competencies :

Excellent command over both written and spoken English.
Proven experience working on ATL campaigns including TVCs, Print, OOH, and other mass media initiatives.
End-to-end involvement in campaign development from ideation and scripting to execution and release.
Hands-on experience managing integrated mass media campaigns across multiple channels.
Brand Management
Qualitative Research
Design thinking
Digital first mindset
Adept at Social Media marketing

Education - Graduation & MBA from reputed institutes

Experience - 12+years Industry

Industry Preference - FMCG, Consumer Goods, Tech enabled consumer facing startups.

Assistant Director | Brand & ATL Marketing