Assistant Brand Manager Marketing

What Youll Do

Brand Building & Ideation

Build on consumer insights to support the development of annual brand plans across parks

Support brand strategy and seasonal campaign planning

Help translate brand positioning into campaigns, communication, and on-ground experiences.

Keep your radar on consumer trends, youth insights, pop culture and the amusement/entertainment category

Conduct strategic research by coordinating with research agencies and studying category trends and audience behavior to strengthen brand thinking and campaign development.

Campaigns, Content & Creatives

Assist in planning and executing integrated campaigns (TV, digital, OOH, radio, BTL)

Work with creative, digital and media agencies & in-house teams on end-to-end campaign execution

Ensure the brands tone of voice is sharp, fun, and unmistakably Wonderla

Help create high-energy content, manage campaign timelines, creative approvals, budgets, and delivery

Track & report campaign performance with actionable insights

On-Ground Experience & Activations

Support in-park branding, events, festivals, influencer days, and guest experience touchpoints

Work with operations, sales, GR and IT to make the Wonderla experience feel seamless and exciting

Help execute campus programs, mall activations, brand tie-ups and special collaborations

Be hands-on during major campaigns and activation weekends (youll love the energy)

Tracking, Reporting & Learning

Maintain weekly/monthly trackers and dashboards

Analyze market performance, campaign ROI, customer insights, and content performance

Derive whats working, whats not, and what can go bigger.

Present insights to marketing leadership with a clear, fresh point of view.

Who You Are

A creative thinker with strong execution skills & attention to detail

Obsessed with content, social media, pop culture and brand storytelling

Data-aware (not scared of numbers!) Great at multitasking and managing timelines

Comfortable working with agencies and cross-functional teams

Energetic, curious, collaborative and sharp

Bonus: local language skills (Tamil/Kannada/Malayalam/Telugu/Odia)

Qualifications

MBA/PGDM in Marketing, Communications, or related fields

3-5 years of experience in brand marketing in FMCG, entertainment, hospitality, or consumer-facing categories

Experience working with creative/media/event agencies is preferred