ASO Artist ( App Store Optimization )

Garden City Games Artist (ASO Artist)

Role Summary

We are looking for a creative and data-driven ASO Artist to support our User Acquisition (UA) and Marketing teams by designing high-performing creatives for App Store Optimization (ASO) and paid marketing campaigns.

This role requires a strong blend of visual design, marketing awareness, and performance optimization, focusing on improving store conversion rates and ad performance through compelling visual assets.

Key Responsibilities

1. ASO Creative Development

• Design App Store and Google Play Store assets, including:
• App icons, Screenshots, Feature graphics and Promotional store visuals
• Optimize store creatives to improve install conversion rates.
• Support A/B testing of ASO assets and iterate designs based on performance data.

2. UA Creative Production

• Create static and motion creatives for paid user acquisition campaigns across:
• Meta (Facebook & Instagram), Google Ads / UAC, TikTok and Other mobile ad networks
• Design playable ad concepts, banners, and video thumbnails.
• Collaborate with UA managers to test new creative concepts and messaging.

3. Creative Optimization

• Analyze creative performance and iterate based on CTR, CPI, and conversion metrics.
• Stay updated with mobile game advertising trends and competitor creatives.
• Maintain a library of creative templates and marketing assets.

4. Cross-Team Collaboration

• Work closely with UA managers, marketing teams, and game teams to align creatives with game features and campaigns.
• Coordinate with motion designers and content teams to develop high-quality marketing materials.
• 1-3 years of experience in ASO design, performance marketing creatives, or mobile game marketing design.
• Experience creating creatives for mobile games or mobile apps is strongly preferred.

Skills

• Strong design skills in Photoshop, Illustrator, Figma, Basic After Effects or motion design knowledge is a plus.
• Understanding of mobile marketing funnels and creative testing.
• Familiarity with App Store and Google Play Store ASO best practices.
• Ability to design high-converting marketing creatives based on data insights.
• Good knowledge of latest Generative AI tools like Gemini, ChatGPT, Higgsfield, Freepik etc.

Location: Bangalore, India

Work Mode :Hybrid Mode

About Us

Garden City Games develops free-to-play mobile and social games enjoyed by millions of players worldwide. Based in Bangalore, the studio is home to over 100 talented professionals dedicated to creating exceptional gaming experiences across phones, tablets, and desktops.

Previously known as PopReach Games, the company was founded by industry leaders and manages globally recognized IPs such as Smurfs Village, War of Nations, Kingdoms of Camelot, and Kitchen Scramble, with more than 400 million lifetime downloads.

In 2024, Garden City Games became part of the Phoenix Games Group, gaining enhanced resources and support while continuing its commitment to innovation, diversity, and inclusion.

Website: https://www.gardencity.games.