Area Sales Manager - Ludhiana (Deputy Manager)
Bosch
5 - 10 years
Chandigarh, Ludhiana
Posted: 20/11/2025
Job Description
Company Description
In India, Bosch is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Additionally, Bosch has in India the largest development center outside Germany, for end-to-end engineering and technology solutions. The Bosch Group operates in India through twelve companies: Bosch Limited – the flagship company of the Bosch Group in India – Bosch Chassis Systems India Private Limited, Bosch Rexroth (India) Private Limited, Bosch Global Software Technologies, Bosch Automotive Electronics India Private Limited, Bosch Electrical Drives India Private Limited, BSH Home Appliances Private Limited, ETAS Automotive India Private Limited, Robert Bosch Automotive Steering Private Limited, Automobility Services and Solutions Private Limited, Newtech Filter India Private Limited and Mivin Engg.Technologies Private Limited. In India, Bosch set-up its manufacturing operation in 1951, which has grown over the years to include 16 manufacturing sites, and seven development and application centers. The Bosch Group in India employs over 30,500 associates and generated consolidated sales of about Rs. 26,827 crores (3.1 billion euros) in fiscal year 2021-22 of which Rs. 24,406 crores (2.8 billion euros) are from consolidated sales to third parties. Bosch Limited is the flagship company of the Bosch Group. It earned revenue of over Rs. 11,782 crores (1.39 billion euros) in fiscal year 2021-22.
Additional information can be accessed at www.bosch.in
Job Description
Key Responsibilities:
Sales Target Achievement:
Achieve and exceed sales targets for power tools within the assigned territory.
Dealer Relationship Management:
Develop and maintain strong relationships with direct dealers, distributors, and other key stakeholders.
Turnover and Profit Management:
Manage turnover and profit within the territory, ensuring profitability and efficient resource allocation.
B2B Portal Support:
Support the use of B2B portals for sales and customer service.
Marketing Activity Implementation:
Implement and execute local marketing activities to drive sales and brand awareness.
Competitor and Market Intelligence:
Gather competitor information and market trend data to inform sales strategies.
Team Leadership (Externals):
Depending on the role, may lead and manage a team of sales representatives, providing coaching, training, and performance management.
Qualifications
B Tech or MBA
Additional Information
Base Location - Ludhiana
- Experience of Tradition Trade or Channel Sales with 5+ Years
- Knowledge on channel sales from allied Industry or hardware.
- Good communication skills
- Expanding the Channel Network to Gain market share.
- Leader of his territory , Proactive in his approach , Growth Mindset.
- Quality build up of the network of sub dealers and retailers, so that Bosch PT maintains the primary choice at the POS (Point of Sale) and at the end user
About Company
Bosch is a global engineering and technology company headquartered in Germany, known for its wide-ranging innovations in automotive components, industrial technology, consumer goods, and building solutions. Founded in 1886 by Robert Bosch, the company has grown into one of the world’s largest suppliers of automotive electronics and mobility solutions, including advanced driver-assistance systems (ADAS), electric vehicle components, and powertrain technologies. Bosch is also a major player in home appliances, power tools, and smart building technologies. With a strong focus on sustainability, automation, and digital transformation, Bosch operates in more than 60 countries and runs one of the largest corporate R&D networks globally. In India, Bosch has a significant presence with multiple R&D and manufacturing centers, playing a key role in automotive innovation and Industry 4.0 initiatives.
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