Area Sales Manager

Job Title: Area Sales Manager General Trade (GT)

Brand: Wobble Smartphones-Mobiles

Company: Indkal Technologies

Location: Assigned Territory / Area India -Delhi, Gurgaon, Noida, Lucknow, Mumbai, Pune, Nagpur, Kochi, Bangalore, Hubli, Hyderabad & Vishakhapatnam

Role Overview

Wobble Smartphones, launched by Indkal Technologies, is in a rapid expansion phase within the Indian smartphone market. The Area Sales Manager (ASM) General Trade will be responsible for driving sales, expanding the distributor network, and strengthening retail presence within the assigned territory.

As the mobile business is still in its early growth stage, the ASM will play a crucial role in building strong retail coverage, improving sell-through, and developing the GT channel ecosystem. This role requires a highly execution-driven sales professional with strong experience in mobile handset or consumer electronics distribution.

Key Responsibilities

1. Area Sales Execution

• Drive primary and secondary sales targets for Wobble smartphones within the assigned territory.
• Implement regional sales strategies defined by the Regional Sales Manager.
• Identify opportunities to increase market penetration in key retail clusters.

2. Distributor & Channel Management

• Manage and strengthen relationships with appointed distributors and sub-distributors.
• Ensure optimal inventory levels, stock rotation, and timely replenishment.
• Monitor distributor performance and support them in achieving secondary sales growth.
• Maintain strong engagement with mobile dealers and GT retail partners.

3. Retail Expansion & Market Coverage

• Increase retail outlet coverage across independent mobile retailers and multi-brand outlets.
• Ensure effective beat planning and territory coverage by field teams.
• Drive in-store branding, product visibility, and merchandising standards.
• Execute trade schemes, retailer incentive programs, and channel promotions.

4. Team Management & Field Execution

• Lead and manage Territory Sales Managers and Sales Officers in the assigned area.
• Conduct regular field visits, joint market working, and retail audits.
• Ensure strong sales discipline, reporting accuracy, and market feedback collection.
• Provide guidance and support to improve team productivity and retailer relationships.

5. Market Intelligence

• Monitor competitor activities, pricing strategies, and promotional schemes in the region.
• Share insights with the RSM to support sales planning and product strategies.
• Track customer preferences and retail feedback to improve product positioning

Qualification & Experience

• Bachelors degree in Business, Marketing, or related discipline.
• 58 years of experience in General Trade sales within smartphones, telecom, or consumer electronics or Mobiles Brands
• Strong experience in distributor management and retail network expansion.
• Prior experience managing field sales teams will be preferred.

Why Join Us

• Opportunity to contribute to the growth journey of Wobble smartphones in India.
• Work with a fast-growing consumer technology company.
• Gain exposure to building a new smartphone brand in the market.
• High ownership role with strong career growth potential.