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Area Sales Manager - General Trade

CCL Products (India) Limited

5 - 10 years

Bengaluru

Posted: 10/03/2026

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Job Description

Job Description

Achieve Primary, Secondary Sales and distribution targets.

Expand Distribution: Achieving Numeric & Weighted distribution targets and ensuring

visibility.

Team Management - Recruitment, retention and training for team.

Infrastructure building - Build and sustain a network of channel partners.

Finances - Managing outstandings and collection for the area concerned.

Implementation, review and monitoring of sales systems - Field Assist and MIS reporting

etc.

Sales Forecasting - Minimizing the variance between forecast and actuals.

Execution of BTL activations, sampling activations in the region.

Overseeing the zone operations related to stock, claims, manpower, infrastructure etc.

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