Area Sales Manager (ASM) – SIS / Distribution Sales

Key Responsibilities:

Sales & Business Performance

• Achieve sales targets and KPIs across all SIS locations in the assigned area.
• Analyze store performance and implement business plans to improve sales conversion and productivity.
• Monitor inventory levels and coordinate with the merchandising team to ensure optimal stock availability.
• Track competitor activities and share actionable insights.

Operational Excellence

• Ensure each SIS follows brand and operational standards as per company guidelines.
• Conduct regular store visits and audits to monitor compliance, store hygiene, and VM standards.
• Ensure timely execution of promotions, new launches, and marketing campaigns.

People Management

• Manage, motivate, and develop store teams to achieve performance goals.
• Ensure the SIS team adheres to grooming, discipline, and brand behaviour standards.
• Identify training needs and work with HR/training teams to build staff capabilities.
• Monitor attendance, productivity, and attrition and take corrective measures when needed.

Key Performance Indicators (KPIs)

• Achievement of sales targets and profitability.
• Compliance with VM and operational standards.
• Staff performance and attrition rate.

Customer experience and partner feedback.

Audit and SOP compliance scores

Qualifications & Experience

• Graduate/Postgraduate in Business, Sales, or related field.
• 36 years of experience in retail sales/SIS/area management roles.
• Experience managing multiple stores or territories will be an advantage.