Area Sales Manager (ASM) – Modern Trade & General Trade

Job Title: Area Sales Manager (ASM) Modern Trade & General Trade

Location: Delhi NCR

Reporting To: RSM (NORTH )

Job Summary:

We are looking for a dynamic and result-oriented Area Sales Manager (ASM) to drive sales growth, manage distributor networks, and develop strong relationships with key stakeholders in the AP &TN region. The ASM will play a critical role in implementing sales strategies, achieving targets, and enhancing market share for our FMCG products.

Key Responsibilities:

• Sales Target Achievement: Drive sales growth to achieve monthly, quarterly, and annual sales targets in the designated area.
• Distributor & Retailer Management: Build and maintain strong relationships with distributors and retailers. Monitor their performance and provide necessary support for sales improvement.
• Market Development: Identify new business opportunities, potential markets, and customers to expand market reach.
• Team Management: Lead, train, and motivate the sales team to enhance performance and achieve KPIs.
• Promotional Activities: Plan and execute marketing campaigns, promotional activities, and product launches in alignment with company strategies.
• Data Analysis & Reporting: Monitor sales performance through regular reports, analyze sales data, and provide insights for strategy improvement.
• Inventory & Supply Chain Coordination: Ensure timely availability of products in the market by coordinating with supply chain and logistics teams.

Key Requirements:

• Education: Bachelors degree in business administration, Marketing, or any related field (MBA preferred).
• Experience: 35 years of experience in FMCG sales, with at least 12 years in a supervisory role.
• Skills:
• Strong leadership and team management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Analytical mindset with data-driven decision-making abilities.
• Proficiency in MS Office and CRM tools.
• Attributes: Result-oriented, proactive, self-motivated, and adaptable to dynamic market conditions.

Key Performance Indicators (KPIs):

• Achievement of sales targets (monthly, quarterly, annual)
• Distributor and retailer engagement levels
• Market share growth in the assigned region
• Effective execution of promotional activities
• Team performance and development

Preferred Qualifications:

• Experience in handling key accounts and large-scale territories
• Knowledge of regional languages for better market penetration