Area Sales Executive

Job Role : Area Sales Executive (Britannia)

Job Locations : Muktsar and Chandigarh

Required Experience : 3 - 12 Years

Skills: FMCG Sales, Sales, FMCG, Distributor Handling, Retailers, ROI, Market visit, Team handling, Distributor, Sales Reporting, Sales Forecasting, General Trade, GT, Marketing.

Educational Qualification: Graduate

Key Responsibilities:

Ensure achievement of secondary sales targets

Setting objectives for AW

Breaking objectives for AWSM (beat-wise)

Ensure communication of objectives to AW

Periodic tracking of objectives

AW Management

Align, support & motivate AW to meet business objectives

Ensure adequate infrastructure & systems

Act as a commercial interface between AW & BIL

Coach, manage & evaluate AWSM performance

Coach AWSM on BIL best practices & WOW

Train AWSM on the Sales Call Process

Evaluate their performance Periodically

Provide on-the-job support/guidance for addressing territory-specific issues

Ensure adequate service level in market & build business in existing & new outlets

Ensure adequate servicing at dealer points

Maintain relations with existing dealers

Increase the depth and width per dealer

Prospect new outlets

Perform activations as per decided by ASM

Execute visibility implementation & Merchandizing

Ensure adherence to plan-o-gram

Ensure execution of primary & secondary Merchandizing

Ensure execution of Visibility Implementation