Area Sales Executive

Job description

Position: Area Sales Executive

Department: Sales Consumer Electronics

Location: Mumbai, Maharashtra

Reports To: Area Sales Manager / Regional Sales Manager

1. Role Overview

The area sales executive will drive primary and secondary sales of DACS consumer electronics (TVs, Washing Machines, Air Conditioners & Soundbars) in the assigned territory. The role includes dealer development, distributor management, retail execution, local marketing, and achieving month-on-month sales targets.

2. Key Responsibilities

A. Sales & Revenue Achievement

• Achieve monthly and quarterly sales targets for the assigned territory.
• Ensure both primary (distributor) and secondary (retailer) sales growth.
• Drive product-wise salesTVs, ACs, Washing Machines, Soundbars.

B. Distribution & Dealer Network Expansion

• Appoint new distributors in high-potential towns.
• Recruit new retailers and increase DACS visibility in key markets.
• Ensure timely stock availability across channels.

C. Retail Execution & Market Activities

• Ensure proper display, pricing boards, POP materials, and branding in stores.
• Regular market visits (minimum 1820 days/month).
• Conduct retailer meets, van campaigns, and promotional activities.

D. Relationship Management

• Build strong relationships with distributors, retailers, and influencers.
• Ensure smooth claim settlements, price control, and market hygiene.
• Resolve dealer issues quickly.

E. Competition Analysis

• Track competitor pricing, schemes, and product launches.
• Share weekly market insights with ASM/RSM.

F. Reporting & Data Management

• Maintain daily sales reports (DSR), stock reports, and beat plans.
• Provide weekly and monthly business MIS to management.
• Monitor distributor claims, credit limits, and outstanding payments.

3. Candidate Requirements

Education

• Graduate / MBA preferred.

Experience

• 26 years of experience in consumer electronics (TV/AC/Washing Machines) industry.
• Strong dealerdistributor network understanding.

Skills

• Strong negotiation and communication skills.
• Good knowledge of local market geography.
• Basic Excel and reporting skills.
• Ability to travel extensively.

Personality Traits

• Self-driven and target-oriented.
• Smart communication.
• Strong relationship-building ability.
• Problem-solving mindset.

4. Key KPIs

• Monthly sales target achievement.
• Secondary sales growth.
• New distributor/retailer onboarding.
• Retail display quality score.
• Market coverage (beats completed).
• Collection efficiency.

5. Benefits

• Competitive CTC + Incentives.
• Travel allowance.
• Opportunity to grow in a rapidly expanding Indian electronics brand.

Industry

• Computers and Electronics Manufacturing

Employment Type

Full-time