Area Sales Executive (ASE) | Bengaluru

Were Hiring: Area Sales Executive (ASE) | Bengaluru

At Vettofit, were building a modern pet wellness brand for Indian pet parents who want the very best for their dogs and cats. Our culture is rooted in care, curiosity, and craftsmanship, where every idea is guided by one simple belief: pets deserve the same thoughtful wellness standards we expect for our own families. We move fast, stay hands-on, and obsess over quality, storytelling, and trust, because in the end were not just creating products, were creating a relationship with every pet parent who chooses us. As a team, we value ownership, integrity, and learning, and we celebrate people who bring both heart and high standards to their work.

Location/HQ: Bengaluru

Channel: General Trade (GT)

Territory: Bengaluru (with travel across Karnataka as required)

Key Responsibilities

• Build and strengthen GT distribution infrastructure across Bengaluru
• Appoint and manage distributors / wholesalers / key retailers for long-term business association
• Drive primary and secondary sales , ensuring achievement of monthly/quarterly targets
• Create and execute GT sales strategy and beat plans aligned with business goals
• Expand footprint by appointing new GT outlets and improving product availability
• Ensure effective in-store execution : visibility, merchandising, planograms, and display quality
• Align and execute trade marketing and trade promotions with the overall sales strategy
• Handle distributor trade issues: complaints, claims, settlements, and operational challenges
• Monitor market trends and competition, share insights for pricing, schemes, and product focus
• Build strong relationships with key stakeholders to deliver incremental business and category growth

What were looking for

• Strong knowledge of Primary + Secondary sales mechanics with 1+ year of experience
• Experience in GT distribution handling (distributors, wholesalers, retailers)
• Experience in key retailer engagement (high-volume outlets)
• Team handling experience (DSR management)
• Strong understanding of Bengaluru geography (mandatory)
• FMCG/CPG experience preferred (pet care is a plus)
• Good communication and reporting skills
• Kannada proficiency is required
• Willingness to travel across Karnataka

Why join Vettofit

• Work closely with the founding team and see your ideas turn into real outcomes, fast.
• Build a brand with purpose, where pets, pet parents, and trust come before everything else.
• Take ownership from day one, with the freedom to experiment and create meaningful impact.
• Learn across functions (sales, marketing, product, content) in a high-growth, hands-on environment.
• Be part of a culture that values quality, clarity, and doing the right thing even when no one is watching.
• Grow your career with a team that celebrates initiative, consistency, and craftsmanship.