Area Business Manager

Job Title: Area Business Manager

Business Vertical: Construction Equipment - Chinese Machines

Region: Gujarat

Role Purpose

To drive profitable growth of machines across Gujarat by strengthening market

presence, improving dealer productivity, enhancing customer relationships, and ensuring

seamless coordination between Sales, Service, and Parts.

The role is responsible for achieving volume, revenue, market share, and collection targets

while building a sustainable regional business.

Key Responsibilities

Business Growth & Revenue Achievement

Achieve monthly, quarterly, and annual sales targets.

Drive machine penetration in infrastructure, road construction, quarry, and industrial

segments.

Develop territory-wise sales strategy aligned with annual operating plan.

Improve conversion ratio and pipeline visibility.

Market Expansion Gujarat Focus

Identify growth clusters across Gujarat (Ahmedabad, Surat, Rajkot, Vadodara, etc.).

Increase market share against key competitors in the construction equipment

industry.

Monitor pricing trends, schemes, and tender movements.

Develop contractor engagement plans and key account mapping.

Dealer & Channel Management

Strengthen and monitor dealer network performance.

Ensure optimal inventory planning and faster order processing.

Conduct monthly business reviews with dealers.

Ensure policy compliance, commercial discipline, and process adherence.

Financial & Commercial Discipline

Monitor receivables and ensure collection within credit norms.

Control regional discounting and scheme implementation.

Improve profitability per machine sold.

Maintain healthy order booking vs billing ratio.

Team Leadership & Capability Building

Lead Regional Sales Managers and Sales Engineers.

Conduct structured reviews (weekly pipeline, monthly performance).

Drive sales capability development and product knowledge enhancement.

Build a high-performance culture aligned with organizational values.

Customer Experience & After-Sales Coordination

Coordinate with Service & Parts teams to ensure machine uptime.

Monitor warranty claims, customer complaints, and resolution timelines.

Promote AMC and parts business to enhance lifecycle revenue.

Strengthen long-term customer relationships.