Architect

Cognizant

20 - 22 years

Chennai

Posted: 4/18/2025

Job Description



Job Summary

We are seeking an experienced Business Manager - Digital Mar with 16 to 20 years of experience to join our team. The ideal candidate will have expertise in Automation and Generative AI along with a strong background in Telecom and Networks. This hybrid role requires a strategic thinker who can drive digital marketing initiatives and optimize business processes. The position operates during the day shift and does not require travel.


Responsibilities

  • Lead digital marketing strategies to enhance brand visibility and customer engagement.
  • Oversee the implementation of automation tools to streamline marketing processes.
  • Provide insights on generative AI applications to improve marketing campaigns.
  • Collaborate with cross-functional teams to align marketing efforts with business objectives.
  • Analyze market trends and customer data to identify growth opportunities.
  • Develop and manage marketing budgets to ensure efficient use of resources.
  • Monitor and report on the performance of digital marketing campaigns.
  • Ensure compliance with industry regulations and company policies.
  • Drive innovation in marketing techniques to stay ahead of competitors.
  • Support the development of marketing materials and content creation.
  • Foster relationships with key stakeholders and partners.
  • Utilize telecom and network expertise to tailor marketing strategies for the industry.
  • Mentor and guide junior team members to enhance their skills and performance.

  • Qualifications

  • Possess a deep understanding of automation tools and their application in marketing.
  • Have extensive experience with generative AI and its impact on digital marketing.
  • Demonstrate strong knowledge of the telecom and networks domain.
  • Exhibit excellent analytical and problem-solving skills.
  • Show proficiency in budget management and resource allocation.
  • Display strong leadership and team collaboration abilities.
  • Have a proven track record of successful digital marketing campaigns.
  • Be adept at using data to drive marketing decisions.
  • Possess excellent communication and interpersonal skills.
  • Show commitment to continuous learning and staying updated with industry trends.
  • Have experience in a hybrid work environment.
  • Demonstrate the ability to work independently and manage multiple projects.
  • Exhibit a strategic mindset with a focus on achieving business goals.

  • Certifications Required

    Certified Digital Marketing Professional AI for Marketing Certification Telecom Management Certification

    About Company

    Cognizant is a global leader in technology and consulting services, helping businesses transform their operations through digital solutions. Specializing in IT services, including software development, business process outsourcing, and consulting, Cognizant supports clients across industries such as healthcare, financial services, manufacturing, and retail. With a focus on innovation, Cognizant assists organizations in modernizing their technology, improving operational efficiency, and enhancing customer experiences. Headquartered in the U.S., it is consistently ranked among the most admired companies in the world and is a member of the NASDAQ-100.

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