Appointment Setting (SMB Market, Cold Calling)

Work Location: Remote

Industry: Digital Marketing & AI-Driven Growth Solutions

Experience Needed: Minimum 5 years in appointment setting with international clients + at least 2 years leading or managing teams

Target Region: North America

We are a rapidly expanding digital marketing company specializing in delivering AI-powered, performance-first strategies that help small and medium-sized businesses in the United States grow faster and smarter. As we scale, were searching for a motivated Appointment Setting Manager to oversee our global team of meeting setters and ensure our sales team consistently receives high-quality, sales-ready meetings.

• Team Leadership: Direct and coach a team of appointment setters who engage U.S. prospects through cold outreach.
• Pipeline Growth: Build and refine strategies for cold calling, lead qualification, and meeting booking to maximize conversions.
• Performance Oversight: Track key metrics (calls, meetings booked, attendance rates, etc.) and push the team to exceed goals.
• Cross-Functional Collaboration: Partner with Sales and Marketing leaders to align messaging and outreach campaigns.
• Coaching & Training: Provide hands-on guidance to sharpen communication, objection handling, and outreach consistency.
• Tools & Systems: Ensure proper use of CRM platforms (HubSpot, Salesforce, etc.) for lead tracking and data hygiene.
• Continuous Optimization: Improve scripts, workflows, and market-specific tactics tailored for North American SMB clients.
• Reporting: Deliver weekly performance updates and improvement strategies to senior leadership.

• Proven Experience: At least 5 years working in appointment setting with a focus on U.S. prospects.
• Leadership Background: 2+ years managing or leading teams within an appointment setting/cold calling function.
• Industry Knowledge: Familiarity with digital marketing and its value proposition for SMBs.
• Exceptional Communication: Fluent English, both spoken and written, with strong persuasion and negotiation skills.
• Tech-Savvy: Hands-on experience with CRM tools, dialers, and reporting dashboards.
• Analytical Mindset: Ability to assess team performance, optimize processes, and improve conversion rates.
• Time Zone Flexibility: Comfortable working during U.S. business hours or providing significant overlap.
• If you thrive on building pipelines, leading teams, and turning conversations into opportunities, this role offers you the chance to make a direct impact on company growth while working in a fast-moving digital marketing environment.