Appointment Generation Executive (US Market – B2B Sales)

Role: Appointment Generation Executive (US Market B2B Sales)

Experience Preferred: 3-5 Years

Location: Pune

Job Description:

Job Summary

We are looking for an experienced Appointment Generation Specialist with strong exposure to the US B2B market . The ideal candidate will be responsible for identifying prospects, qualifying leads, and scheduling appointments with key decision-makers for our sales team. This role requires excellent communication, persistence, and prior experience working in US time zones.

Key Responsibilities

• Conduct cold calling, cold emailing, and LinkedIn outreach to generate qualified appointments.
• Engage with C-level executives, VP, Directors, and decision-makers in US-based companies.
• Run BANT, MQL, SQL, and HQL qualification before setting up sales appointments.
• Manage lead databases, CRM entries, pipeline tracking , and follow-ups.
• Execute campaign-based outreach for content syndication, product demos, and discovery calls.
• Achieve weekly & monthly targets for meetings booked, conversions, and lead quality.
• Maintain excellent communication etiquette suited for US clients.
• Coordinate closely with internal sales, marketing, and client teams to optimize lead quality.

Required Skills & Experience

• 35 years of proven experience in US B2B appointment setting or SDR / Lead Generation roles .
• Strong understanding of B2B sales, SaaS, IT services, demand generation , or technology-based products.
• Expertise in qualifying leads with BANT or equivalent frameworks .
• Hands-on experience with CRM tools (HubSpot, Salesforce, Zoho, Outreach, Apollo, etc.).
• Excellent verbal communication , accent clarity, and objection-handling skills.
• Ability to work US hours and meet aggressive performance targets.
• Strong understanding of email outreach , LinkedIn prospecting , and data research .