Application Lead
Accenture
5 - 10 years
Pune
Posted: 10/03/2025
Job Description
Project Role Description : Lead the effort to design, build and configure applications, acting as the primary point of contact.
Must have skills : Salesforce Marketing Cloud Customer Data Platform
Good to have skills : Salesforce Marketing Cloud
Minimum 7.5 year(s) of experience is required
Educational Qualification : 15 years full time education
Summary: As an Application Lead, you will lead the effort to design, build, and configure applications, acting as the primary point of contact. You will be responsible for managing the team and collaborating with multiple teams to make key decisions. Your typical day will involve overseeing the application development process, providing solutions to problems, and ensuring the successful delivery of projects. Roles & Responsibilities: • Drive requirements and design to identify and recommend workable solutions to clients across data driven marketing, single view of the customer, and marketing technology, with a specialization in Customer Data Platforms • Understand business and technical requirements and translate these into a technical solution. • Analyze business processes and identify alternative solutions, assess feasibility, and recommend new approaches typically seeking to exploit new technology components. • Model processes, architecture, data structures and information required to support their clients’ projects. • Develop enterprise-grade information architecture and processes which truly utilize and realize the value of salesforce.com application technology. • Take a collaborative role in developing and enforce a set of architecture and development libraries and whitepapers. • Set standards for programming tools and techniques and advise on their application and compliance. • Design integrations between SFMC products and the client’s architecture. • Support project managers in all stages of the software development process. • Assign work through the correct communication channels to technical consultants and monitor performance providing advice, guidance, and assistance. • Oversight of the development and configuration of SFMC solution and ensuring quality delivery. • Drive data profiling and unification approach. • Create architecture and solution blueprints to meet client requirements. • Work with business and technology client representatives to gather functional and technical requirements. • Keep informed of the latest technology trends and innovations especially in the areas of customer data platforms, marketing automation, data integration, master data management, marketing resource management, digital asset management, web content management, mobile, and social media. Professional & Technical Skills: • 5+ years of hands-on experience on Salesforce Marketing Cloud. • Bachelor's degree or equivalent (minimum 12 years) work experience • Enterprise architecture experience • The ability to translate business requirements into technical design documents and to take these design documents and communicate them to developers. Additional Information: • Experience working in an Agile project environment. • SFMC Certifications ideally including Developer and Consultant. • Expert on Salesforce Marketing Cloud product set including Datorama, Pardot, Interaction Studio, Customer 360 Audiences. • Experience with marketing campaign design and implementation. • Full lifecycle implementation experience using various SDLC methodologies. • Experience with marketing customer data models, marketing analytics. • Experience in a consulting environment and/or digital agency with demonstrated track record of continuing responsibilities, creativity, and innovation. • Familiar with several areas of Salesforce and the Force.com Platform e.g. Sales Cloud, Service Cloud, Force.com • Ability to show integration and security design principles. • Solid experience of HTML, CSS, and JavaScript15 years full time education
About Accenture
Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.
About Company
Accenture is a global professional services company specializing in consulting, technology, and outsourcing services. Headquartered in Dublin, Ireland, Accenture provides a wide range of services in strategy, digital, technology, operations, and consulting. It helps organizations improve their performance and create sustainable value by leveraging technology and industry expertise. Accenture works across various sectors, including financial services, healthcare, telecommunications, energy, and more. Known for its deep focus on innovation, Accenture partners with leading technology companies to drive digital transformation and help clients navigate complex challenges in an increasingly digital world.
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