Application Lead

Project Role : Application Lead
Project Role Description : Lead the effort to design, build and configure applications, acting as the primary point of contact.
Must have skills : Adobe Analytics
Good to have skills : NA
Minimum 3 year(s) of experience is required
Educational Qualification : External RRD

Project Role : Application Lead Project Role Description : Lead the effort to design, build and configure applications, acting as the primary point of contact. Must have Skills : Adobe Analytics Has in Depth knowledge of Adobe Analytics implementation through Launch or any other TMS tool Act as a Subject Matter expert for Adobe Analytics suite Experience in troubleshooting and debugging of analytics implementation. Extensive reporting & analytic experience (report builder, workspace, web-based interface etc) Experience in any visualization tools like Tableau/ Power BI/ Looker etc Hands on experience on Java Script and HTML Working knowledge of SQL and other scripting knowledge (Python/R) is a plus Preferred to have any Adobe analytics paid certification Good to Have Skills : No Technology Specialization Job Requirements : Key Responsibilities : Candidate should have minimum 7-9 years experience using Adobe Analytics Suite Create tracking framework or process to ensure all important digital KPI are properly tracked Deployment of tags across client sites using any TMS tool like Launch/Tealium/Ensighten/GTM Enhance requirements for digital data layers (event based like ACDL) within company Tag Management solution (Adobe Data Collection, Ensighten, Tealium,) Deploying Event Rules for tracking user activity on the websites Creating and configuring Report Suites. Creating and managing segments, calculated metrics and rules Testing and validation of the deployed rules using chrome debugger Deploying the Page Load Rule for 3rd party marketing tags like Facebook pixels, Google Marketing Tags, etc. Work in conjunction with global and local teams to resolve issues with tags that may not be firing or incorrectly deployed Critical thinking & high level of curiosity to keep up with the disruptive changes within the web analytics field Ability to translate clients business needs into technical measurement requirements Good Expertise in AEP Web SDK Ability to apply data collection methods to consult clients on sustainable tracking solutions. Knowledge of data collection functionality for Adobe Analytics platform Ability to present findings of complex analyses with simple stories and charts Stakeholder management skills, including strong communication and presentation experience Technical Experience : Candidate should have 9+ years experience in the field of Digital analytics, tag management and Adobe analytics tools. 1 Candidate should have good communication skills 2 Good Team Handling abilities 3 Own entire process for analytics project and act as main SME Professional Attributes : Candidate should have 9+ years experience in the field of Digital analytics, tag management and Adobe analytics tools. 1 Candidate should have good communication skills 2 Good Team Handling abilities 3 Own entire process for analytics project and act as main SME Educational Qualification: B. Tech in any mainstream or MCA. MBA in marketing is a plus point (not compulsory).