Application Developer
Accenture
2 - 5 years
Gurugram
Posted: 04/10/2025
Job Description
Project Role Description : Design, build and configure applications to meet business process and application requirements.
Must have skills : Adobe Journey Optimizer
Good to have skills : NA
Minimum 5 year(s) of experience is required
Educational Qualification : 15 years full time education
Summary: * The ideal candidate will have strong hands-on experience in designing, configuring, and optimizing customer journeys, working with event-based and segment-based triggers, and collaborating cross-functionally to ensure seamless activation across digital channels. * A typical day involves collaborating with team members to understand project needs, developing innovative solutions, and ensuring that applications are optimized for performance and user experience. * This role requires a strong understanding of the Adobe Experience Platform (AEP) ecosystem, especially Real-Time CDP, segments, and schema/XDM constructs, along with a keen eye for journey orchestration best practices. Roles & Responsibilities: * Design and implement multi-step, personalized journeys using Adobe Journey Optimizer * Collaborate with AEP specialists to ensure correct data ingestion, identity stitching, and profile activation * Integrate AJO journeys with channels like Email, Push, SMS, and In-App Messaging using Adobe or third-party connectors * Create and manage journey versions, test logic paths, and perform QA/UAT of journey outcomes * Optimize journeys using performance insights and business KPIs * Work with stakeholders to translate marketing and business goals into Automated journeys * Support integration with Offer Decisioning, where applicable * Maintain journey documentation, technical flowcharts, and user guides * Collaborate with cross-functional teams (analytics, content, development) to ensure end-to-end delivery * Expected to perform independently and become an SME. * Contribute in providing solutions to work related problems. * Engage in continuous learning to stay updated with the latest technologies and best practices. Professional & Technical Skills: * Experience in digital marketing / marketing automation * Strong understanding of AEP schemas, datasets, audiences, and RTCP * Experience working with event-triggered and segment-triggered journeys * Familiarity with Adobe Experience Platform, Customer Journey Analytics (CJA) is a strong plus * Basic understanding of Offer Decisioning, Adobe Campaign Standard is an added advantage * Experience with channel integration (Email/SMS/Push) and testing tools * Strong communication and documentation skills * Experience in agile/scrum projects is preferred * Experience with user interface design and user experience principles. * Ability to troubleshoot and resolve application issues effectively. * Familiarity with integration techniques and APIs. Additional Information: * Adobe AJO certification or AEP Business Practitioner certification * Minimum 2+ years of hands-on experience with Adobe Journey Optimizer (AJO)15 years full time education
About Accenture
We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.Visit us at www.accenture.com
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
About Company
Accenture is a global professional services company specializing in consulting, technology, and outsourcing services. Headquartered in Dublin, Ireland, Accenture provides a wide range of services in strategy, digital, technology, operations, and consulting. It helps organizations improve their performance and create sustainable value by leveraging technology and industry expertise. Accenture works across various sectors, including financial services, healthcare, telecommunications, energy, and more. Known for its deep focus on innovation, Accenture partners with leading technology companies to drive digital transformation and help clients navigate complex challenges in an increasingly digital world.
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