Answer Engine Optimization

Role Overview

Eloit Innovations is seeking a high-impact AEO, SEO & Digital Marketing Specialist to drive discoverability, authority, and growth across its global platformsEdisapp, Kristapp, BibleOn, and Eloits corporate ecosystem.

This is a hybrid role combining Answer Engine Optimisation (AEO), Search Engine Optimisation (SEO), App Store Optimisation (ASO), and performance-oriented digital marketing. The role focuses on positioning Eloits platforms as trusted answers across AI-driven search engines, traditional search, app stores, and digital channels, while driving measurable traffic, installs, leads, and engagement.

Key Responsibilities

AEO & AI-Driven Discovery

• Develop and execute AEO strategies to improve visibility across AI-powered answer engines such as Google SGE, ChatGPT, Bing Copilot, Perplexity, and voice assistants.
• Optimise content for conversational queries, featured answers, and AI summaries.
• Structure content for authority, clarity, and trust signals relevant to LLM-based retrieval.

SEO & Organic Growth

• Own on-page, off-page, and technical SEO initiatives across Eloit, Edisapp, Kristapp, and BibleOn.
• Conduct keyword research, intent mapping, and content optimisation for high-impact organic growth.
• Implement schema, entity-based optimisation, and internal linking strategies.
• Monitor rankings, organic traffic, and conversion performance.

ASO & App Growth

• Drive App Store Optimisation for Android and iOS platforms.
• Optimise app titles, descriptions, keywords, creatives, and reviews.
• Support app discoverability, installs, retention, and engagement metrics.

Digital Marketing & Campaign Execution

• Support and execute digital campaigns across Google Ads, Meta, social platforms, and content channels.
• Align paid and organic strategies for maximum reach and efficiency.
• Assist in A/B testing of creatives, landing pages, app store assets, and messaging.
• Support lead generation, institutional enquiries, and brand visibility.

Content Strategy & Authority Building

• Identify high-intent questions and topics across education technology, church software, diocesan management, and Bible platforms.
• Work with content, design, and product teams to create authoritative, accurate, and compliant content.
• Ensure theological sensitivity and accuracy for BibleOn and Kristapp content.

Analytics, Reporting & Optimisation

• Track performance across search, answer engines, app stores, and campaigns.
• Prepare structured reports with insights, trends, and actionable recommendations.
• Continuously optimise strategies based on data and platform changes.

Required Qualifications & Experience

• 36 years of experience across SEO, digital marketing, or growth roles.
• Strong understanding of AEO, semantic search, and AI-driven discovery.
• Hands-on experience with SEO and ASO best practices.
• Exposure to digital advertising and performance marketing fundamentals.
• Excellent written English and analytical thinking.

Preferred (Strong Advantage)

• Experience with SaaS, education technology, or platform-based products.
• Familiarity with faith-based or values-driven digital platforms.
• Knowledge of schema, E-E-A-T principles, and content authority frameworks.
• Experience with analytics, search consoles, and app analytics tools.

What We Offer

• Opportunity to work on future-facing AI-driven search and discovery.
• Ownership across multiple global SaaS and app platforms.
• Long-term growth within a mission-driven, quality-focused organisation.
• Competitive compensation aligned with skill, responsibility, and impact.