Analytics Manager

Job Title: Analytics Manager

Location: Mumbai or Ahmedabad

Experience: 23Years

Industry: Beauty & Cosmetics (D2C)

Company: Beardo

About Beardo -

Beardo, a fully owned subsidiary of Marico Ltd, is a pioneer in mens grooming. From premium Beardcare, haircare to skincare and fragrances, Beardo delivers products that blend innovation with style. As we continue to scale in the D2C space, we're seeking an Analytics Manager to help transform data into strategic advantage.

Role Overview

Were looking for a results-driven Analytics Manager who thrives on making sense of complex data and translating it into clear business insights. This role demands a strong analytical foundation, comfort with modern data tools, and the ability to work cross-functionally across marketing, sales, product, and customer experience teams.

Key Responsibilities

• Dashboarding & Reporting

oBuild and maintain real-time dashboards using Power BI , Tableau , or Google Data Studio

oCreate custom reporting solutions for business functions including marketing performance, customer behaviour, and sales KPIs

• Predictive & Advanced Analytics

oApply statistical modelling (e.g., regression, clustering, cohort analysis) to forecast revenue, customer LTV, price elasticity, Repeats, NPS, churn, P&L, Category insights and campaign effectiveness

oRun A/B tests to optimize website experience, pricing strategies, and ad creatives

• Data Analysis & Modelling

oPerform exploratory data analysis using Python or R for trend identification and deep dives

oDevelop predictive models (e.g., churn, CLTV, demand forecasting)

oImplement and monitor A/B tests for campaign and product experiments

• Data Engineering Support

oWrite optimized queries using SQL for data extraction

oCollaborate with the engineering team on data pipeline improvement, ensuring data cleanliness and accuracy

oExperience working with ETL tools

• Marketing & E-commerce Analytics

oTrack key D2C metrics like CAC, ROAS, CTR, CVR , and campaign attribution

oAnalyse performance across digital platforms: Google Ads, Meta, Shopify, eCommerce platforms etc.

oSegment customer cohorts and analyse lifecycle behaviour

• Business Partnering & Strategic Insights

oCollaborate with product, growth, and leadership teams to influence decisions with data

oTranslate analytical findings into concise, actionable insights and strategies

oPresent findings to C-level stakeholders in a structured and data-backed narrative

Skills & Qualifications

• 46 years of hands-on experience in a data analytics or business intelligence role, preferably in FMCG, Beauty, Banking or D2C sectors.

Proficiency in:

• SQL (advanced level)
• Python/R for statistical analysis and modelling
• Power BI, Tableau, or Looker for dashboarding

• Strong knowledge of advanced Excel/Google Sheets for ad-hoc analysis
• Web Scrapping, API Integration
• Familiarity with Google Analytics, GA4, CRM platforms, Shopify, or similar e-commerce tools
• Experience with version control (Git) and basic data engineering concepts is a plus
• Bachelor's/Masters degree in a quantitative discipline (e.g., Statistics, Engineering, Computer Science, Economics)

What Youll Gain

• Exposure to the fast-growing mens grooming category with a bold, digital-first brand
• Direct influence on business outcomes through strategic insights

If you're passionate about using data to drive business impact in a high-growth D2C environment, Beardo is the place for you.