Analytics Manager

Seniority Level: Mid-Level (5 8 years)

Job Function: Advertising, Client Servicing

Employment Type: Full Time

Role Summary

The Manager - Media Analytics will convert complex media, digital and market data into actionable insights that shape both strategic and in-flight decisions. The role will partner closely with media planning, client servicing, deployment and finance teams to evaluate campaign performance, identify growth levers and improve investment effectiveness. A key part of the role will be building automation, dashboards and scalable reporting systems that reduce manual effort and enable data-led planning. The ideal candidate brings strong analytical thinking, the ability to simplify complexity and a passion for continuous optimisation.

Key Responsibilities

1. Performance measurement and insighting

• Collecting, analysing, and interpreting complex data sets from various sources, including databases, spreadsheets
• Creating data reports and visualizations to provide insights and recommendations to stakeholders.
• Analyse cross-channel media performance to assess effectiveness against KPIs.
• Conduct deep dives across audience, platform, creative and geo.
• Translate data into clear insights and recommendations.

2. Digital & marketing data automation

• Design automated data pipelines and reporting solutions.
• Build dashboards in BI tools.
• Ensure data quality and consistency.
• Identifying opportunities for process improvements and optimization based on data analysis.

3. Strategic planning support

• Support planning with data-backed inputs on budget, reach-frequency and ROI.
• Develop and execute test-and-learn roadmaps.

4. Market & consumer analysis

• Integrate media, market and consumer data to create holistic performance views.
• Interpret trends in brand metrics and market share.
• Build scorecards and tracking frameworks.

5. Stakeholder Management

• Act as the go-to person for analytics and insights.
• Collaborate with cross-functional team across planning, client servicing, deployment, performance and BI teams to ensure accurate data collection and analysis
• Drive adoption of analytics tools and frameworks.

Basic qualifications and skills

• 5-6 years in media/digital/marketing analytics
• Proven experience with automating complex reporting
• Strong analytical skills and comfort with large datasets
• Proactive and highly organised with strong time management skills
• Able to meet tight deadlines and work under pressure
• Self-motivated and eagerness to learn new and different things
• Credible, confident and articulate, with good communication and presentation skills

Preferred qualifications

• FMCG or e-commerce category experience
• Understanding of media and brand metrics
• Exposure to MMM, incrementality
• Experience with first-party data and CDPs
• Knowledge of SQL/Python/R and BI tools