Analyst Relations Specialist

Experience Range - 3+Years as Analyst Relations

Are you looking to expand your marketing career across multiple marketing mix elements and regions and industry segments within a growing, global organization? Do you crave variety and being the go-to person for all things market insights for stakeholders across product management, finance, marketing, IT, and sales and services? Have you exhibited creativity when developing new ways to reach your target markets? Do you have a passion for data analytics? Are you results-oriented and eager to see the impact (and ROI) of your efforts? Have you got the tenacity to plan and execute high-value, high-impact initiatives? Are you digitally savvy with a panache for technology?

If this describes you and how you approach your goals, then the Analyst Relations Specialist opportunity is one that you cannot overlook!

The Analyst Relations Specialist is part of the Product Marketing team reporting to the Analyst & Influencer Relation Program leader and is responsible for helping expand and grow a high-impact program that directs key market influencers and generates awareness for Manhattan Associates and its solutions. Key areas of focus include cultivating and developing influencer relationships, driving thought leadership programs, and reinforcing Manhattan Associates’ brand. The Analyst Relations Specialist should have a strong market research, communications, data analysis, and competitive positioning background.

Role Summary:

The Analyst Relations (AR) Specialist will support and execute Manhattan Associates’ Analyst & Influencer Relations program. This role sits within Product Marketing and focuses on building strong relationships with global industry analysts, increasing share of voice, shaping thought leadership, and supporting competitive and market positioning efforts.

Key Responsibilities:

Analyst & Influencer Engagement

• Execute the analyst & influencer engagement plan globally
• Build, maintain, and nurture trusted relationships with key analysts
• Identify and tier analysts/influencers and plan structured engagement touchpoints
• Drive daily/weekly analyst interactions (calls, updates, briefings, follow-ups)

Program & Project Management

• Coordinate deadlines and deliverables for major analyst evaluations (MQ, Wave, MarketScape, etc.)
• Maintain AR databases, trackers, asset libraries, and dashboards
• Ensure timely coordination with SMEs, product teams, marketing, and leadership

Content, Messaging & Positioning

• Develop and refine Manhattan’s competitive differentiators for analysts
• Build case studies, whitepapers, product briefs, and evidence packs
• Support sales & marketing teams with guidance on analyst reports and competitive insights

Data, Insights & Reporting

• Measure and report AR impact on awareness, pipeline influence, and sales cycles
• Synthesize analyst feedback into actionable internal insights
• Strengthen Manhattan’s presence across Gartner Peer Insights, G2, TrustRadius, etc.

Cross-Functional Collaboration

• Partner with Product Marketing, Client Services, and global teams to ensure message alignment
• Support development of a global analyst database based on influence and relevance

Operational Excellence

• Manage operational tasks across SFDC, Marketo, Bynder, ReqLogic, Teams, and SharePoint
• Recommend new, creative approaches to elevate the AR strategy
• Uphold customer-centric, brand-consistent communication

Must-Have Skills

• 3+ years of experience in Analyst Relations, Market/Competitive Intelligence, Product Marketing, or Research
• Strong analytical communication and ability to build data-backed narratives
• Excellent project management and attention to detail
• Experience managing stakeholder communication across regions
• Ability to synthesize research/analyst input into actionable insight
• Comfort with accountability and outcome-driven work

Good-to-Have Skills

• Exposure to Gartner/Forrester/IDC evaluation cycles
• Experience with SaaS, enterprise software, supply chain, or retail technology
• Prior work in product-led or global organizations

Behavioral Traits

Execution & Ownership

• Process-oriented with strong follow-through and documentation discipline
• Thrives on checklists, version control, and structured workflows
• Proactive in identifying risks and suggesting mitigation options

Influence & Stakeholder Engagement

• Diplomatic, calm listener; absorbs feedback without defensiveness
  • Builds rapport through consistent engagement
  • Clear, concise communicator with evidence-backed reasoning

Approach to Work & Accountability

• Curious, experimental, and eager to explore new ideas
  • Operates with a “do what needs to be done” attitude
  • Motivated for long-term growth with Manhattan
  • Comfortable receiving and acting on direct feedback
  • Open to sharing motivations and expectations with the manager