Amazon PPC Specialist (Ecommerce)

Job Position: Associate Analyst (Amazon PPC )

Job Location: Mumbai

Job Type: Permanent

Mandatory Responsibilities:

Specialising in marketplace advertising, such as Amazon, Flipkart, Myntra and all relevant marketplaces for the client.

Providing guidance to the marketplace team, with data driven opportunities of scaling and building efficiencies. Deep understanding of marketplace sentiments.

Developing key relationship with Category managers at these market placesand help in generating key insights for clients account to drive performance.

Deep understanding of marketplace sentiments.

Staying updated on marketplace advertising trends, and implementing latest platform capabilities within existing clientele.

Retention of existing/onboarded clients

Team management of marketplace media buying team

Monthly budget planning and goal setting in line with the clients roadmap

Weekly/Bi-Weekly client review meetings;

getting the team to create a review deck

highlighting opportunities for growth and action plan

Daily coordination with media buyers and operations management

MAIN KPI; Revenue and ROAS are the only 2 focused KPIs

Collaborating with the Strategy team for pitching to prospect clients.

Eligibility Criteria:

Min 1year to 3 of experience in Amazon, Flipkart & other major marketplaces (Myntra, Ajio, Udaan etc) & Quick commerce like Swiggy, Zepto, Blinkit, etc.

Good oratory, presentation & analytical skills

Understanding of factors impacting performance on marketplaces:

Factors driving organic share

Conversion rate optimization

Seasonality/Sales planning

Category benchmarking & research