Amazon Ads Manager [PPC]

Company Description

Six Sigma Marketing Solutions is a dynamic Amazon digital marketing agency headquartered in Indore, dedicated to growing profitability on Amazon while improving Acos. Led by CA. Amber Sanghvi, a financial and an Amazon expert, the company has successfully generated over 10+ crores in sales for clients. Our team of experts focuses on dominating product categories through strategic ad management and tailored solutions. Join us to leverage innovative strategies and expert insights to drive success.

Role Description

This is a full-time, on-site role based in Indore, for an Amazon Ads Manager (PPC). The ideal candidate will have 2 to 3 years of work experience in managing Amazon advertising campaigns and possess essential skills in campaign strategy, Amazon Ads, and PPC campaigns. Responsibilities include conducting keyword research, monitoring ad performance, analyzing data, creating reports, and crafting strategies to maximize ROI. Coordination with clients and internal teams to execute advertising plans is a critical part of the role.

Qualifications

• Proven experience working with Amazon Ads, demonstrating a deep understanding of the platform and its features.
• Ability to develop and execute effective campaign strategies that align with client goals and drive results.
• Strong expertise in managing PPC campaigns to ensure maximum return on investment and budget efficiency.
• Experience in performance reporting, providing insights and recommendations to improve campaign outcomes.
• Proficient in budget management to efficiently allocate resources for optimal campaign performance.
• Capacity to conduct A/B testing to refine advertising strategies and enhance audience engagement.
• Knowledge of sponsored brands advertising to boost brand visibility and product awareness on Amazon.
• Understanding of FBA operations to synchronize advertising efforts with product logistics and availability.

Roles And Responsibilities

• Plan, create, and manage Amazon advertising campaigns to achieve client objectives and improve campaign performance.
• Analyze campaign data to optimize and enhance ROI, targeting strategies, and ad placement decisions.
• Collaborate with clients to develop tailored advertising strategies that align with their brand vision and sales goals.
• Create comprehensive performance reports detailing campaign results, insights, and recommended improvements.
• Monitor budget allocation and control expenses to ensure efficient use of resources and continuous improvement.
• Conduct regular A/B tests to identify winning tactics and adjust strategies to maximize effectiveness.
• Stay updated with industry trends and platform updates to maintain competitive advantage in Amazon advertising.
• Work closely with the marketing and sales teams to ensure cohesive strategies and consistent messaging across platforms.