Amazon Ad Campaign Manager (PPC)

Company Description

Social for Local India is a marketing agency specializing in serving the retail industry with comprehensive 360-degree marketing solutions. The organization bridges the gap between online and offline marketing efforts to effectively meet client needs. Social for Local India is committed to delivering innovative strategies that drive growth and engagement for retail businesses. Located in Mumbai, the company thrives on providing tailored marketing strategies to its clients.

We are looking for an experienced Amazon Ad Campaign Manager who can manage and scale Amazon advertising campaigns end-to-end. The role involves planning, executing, optimizing, and reporting performance across Sponsored Ads (SP, SB, SD) with a strong focus on ROI, ACOS, TACOS, and sales growth.

• Plan and execute Amazon PPC campaigns including:
• Sponsored Products
• Sponsored Brands
• Sponsored Display
• Perform keyword research, competitor analysis, and campaign structuring.
• Optimize bids, budgets, placements, and targeting to improve ROAS, ACOS & TACOS.
• Create and manage manual + auto campaigns, including:
• Broad / Phrase / Exact
• Product targeting
• Category targeting
• Monitor campaign performance daily and take actions for scaling.
• Manage search term reports, add negative keywords, and improve keyword efficiency.
• Work with content/design team for creative assets for Sponsored Brands & Display.
• Track and improve product visibility, ranking, and conversion through ads.
• Provide weekly/monthly reporting with insights & next action plan.
• Coordinate with marketplace team for inventory, pricing, offers, and listing readiness.

• Strong experience with Amazon Ads Console and PPC strategy.
• Knowledge of key metrics:
• ACOS, TACOS, ROAS, CTR, CVR, CPC
• Ability to structure campaigns logically for scaling.
• Strong analytical skills with Excel/Google Sheets.
• Understanding of Amazon listing optimization basics (SEO + conversion).
• Experience in handling multiple SKUs and brands is a plus.
• Good communication and stakeholder management skills.

• Experience working with agencies or multi-brand portfolios.
• Experience in categories like Home & Kitchen, Appliances, FMCG, etc.
• Knowledge of Amazon Brand Analytics, Search Query Performance, and Retail reports.