Alliance Partnerships

Ather Energy

6 - 10 years

Bengaluru

Posted: 18/06/2025

Job Description

Job Title: A&M- Alliance Partnership


Department: Business


Reports To: Business Owner, Allied Business & AnM 


Job Summary:


The A&M -Alliance Partnership Manager is responsible for driving the sales and profitability of Ather Energy’s Smart Helmet line. This role involves developing and implementing strategies to maximize attach rates, creating Smart category, managing dealers, and ensuring exceptional customer experience. The manager will work closely with the sales ops, product and marketing teams to launch, promote and grow Smart Helmet effectively.


Key Responsibilities:

  • Strategy and Planning: Develop and execute sales strategies to achieve targets for Smart Helmets. Analyze market trends, competitor activities, and customer preferences to identify opportunities for growth and lock on numbers for the financial year.

  • Channel Management: Manage and develop both offline (dealers) and D2C (Online and Ecomm) channels for HALO line.

  • Inventory Management: Manage inventory levels, ensuring optimal stock availability and minimizing stockouts or overstock situations. Monitor stock movement, conduct regular audits, and implement inventory control measures.

  • Product Development and Promotion: Collaborate with the product and marketing teams to develop and upgrade Smart Helmets. Create promotional materials, plan campaigns, and coordinate with retail partners to showcase products effectively.

  • Sales Performance Analysis: Track sales data, analyze performance metrics, and prepare reports on sales trends, profitability, and inventory turnover. Identify areas for improvement and implement corrective actions.

  • Training and Support: Provide training and support to sales staff on smart helmets knowledge, sales techniques, and customer service. Ensure that retail partners are well-equipped to promote and sell the products.

  • Customer Experience: Ensure a positive customer experience by addressing queries, resolving issues, and providing excellent service related to accessories and merchandise. Gather customer feedback and implement improvements as needed.

  • Budget Management: Manage the budget for smart helmets, including procurement, offers, and operational expenses. Track expenses and ensure cost-effectiveness.

Qualifications and Skills:

  • Master’s degree in Business Administration, Marketing, or a related field.

  • Proven experience in sales, merchandising, or retail management of =>6 years

  • Excellent communication, negotiation, and interpersonal skills.

  • Analytical skills with the ability to interpret sales data and market trends.

  • Proficiency in using sales and inventory management software.

  • Knowledge of the automotive or technology industry is a plus.

About Company

Ather Energy is a Bengaluru-based electric vehicle startup known for its smart scooters like the Ather 450X. The company builds high-performance EVs and invests in its own public charging network. It is pushing innovation in India’s growing sustainable mobility space.

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